Sent: Tue, 14 December, 2010 5:51:08 AM
Subject: KBC - Did U Know That It Was This Profitable?
Regarding Kaun Banega "Chorpati"
You all know it's a good business. But have you ever pondered... How Good??
Any guesses?? Let's see...
Airtel is charging Rs. 6 per SMS sent for this contest.
Assuming there are only 100 entries from say 10 cities of some 20 districts and
20 states...
6(Rs/SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) =
6 x 100 x 10 x 20 x 20 = Rs.24,00,000
24 lakhs in 20 minutes. (People trying for the 2 lakhs cash prize)
Imagine what if 1000 entries try out from 100 cities????
The figure simply grows by 2 more zeroes and yields a whopping 24 Crores!!!!
And it does not stop there...
In practice it could be another multiple of 100 or worst case a multiple of
1000 on an average.
In that case it is 24 x 100 crores earnings in just 20 minutes on every
episode!!!
And the prize money : A mere 2 crore (and from whose pocket?)
Smart Business By Siddharth Basu!
And the best part of this calculation is just the SMS earning!!
What about the Ad money ???
A rough annual profit calculation goes like this:
2400 x 5 x 4) (episode/month) x 12 = 5,76,000 crores.
Let even 50% get dissolved in taxes and other payments, still you will be left
with (which includes even the meagre 480 crores of prize money i.e.if every
episode bags 2 crore prize)!
.......2,88,000 crores profit (only from SMS)
