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Date: Sat, Aug 6, 2011 at 2:55 PM
Subject: ░P░O░O░M░P░A░T░A░ Cauliflowers
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Eat your greens... and pinks and yellows: How Tesco is trying to get
children to eat cauliflower by making it more colourful

By Daily Mail Reporter/Science And Tech

Last updated at 11:20 PM on 30th July 2011

Children reluctant to eat their veg has been a never ending struggle for
parents.

That could be about to change, however, as brighter colours are worked into
cauliflowers that hit the shelves at Tesco today.

The supermarket chain has launched 'rainbow' packs that will have sprigs of
purple, orange and emerald green cauliflower to appeal to awkward youngsters
who see the veg as boring.
 [image: Coloured cauliflowers will be exclusively sold in a 'rainbow pack'
at Tesco]

Coloured cauliflowers will be exclusively sold in a 'rainbow pack' at Tesco

Tesco greens buyer Jeni Gray said: 'These cauliflowers are almost works of
art and have a real wow factor that should really create a stir with
shoppers and hopefully children at dinnertime.



'Cauliflower got its poor image from baby boomer generation schoolchildren
who generally loathed them as they were always being told to eat their
greens for health reasons.

'When food was rationed during and after the Second World War cauliflower
became part of the nation's staple meat and two veg diet at school and at
home.'
 [image: The rainbow coloured cauliflowers are aimed at youngsters reluctant
to eat their greens]

The rainbow coloured cauliflowers are aimed at youngsters reluctant to eat
their greens

 [image: The coloured cauliflowers are all naturally produced but have been
crossed with other types of the brassica family, which includes green
cabbage and broccoli, to make exciting colour variations]

The coloured cauliflowers are all naturally produced but have been crossed
with other types of the brassica family, which includes green cabbage and
broccoli, to make exciting colour variations

Grown in Lincolnshire the garish varieties of the boring vegetable are
intended to combat a dip in demand, after sales of the veg fell 35% over ten
years.

The move is hoped to help improve cauliflower's popularity after it was
overtaken by broccoli.

Tesco said statistics from retail analysts Kantar Worldpanel show in the
last two years volume sales of cauliflower have fallen by 6.5% across all
retailers while demand for broccoli has grown by 2.5%.

The coloured cauliflowers are all naturally produced but have been crossed
with other types of the brassica family, which includes green cabbage and
broccoli.

  Cauli-ful: The green, orange and purple varieties of cauliflower
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