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<http://epaperbeta.timesofindia.com/index.aspx?eid=31808&dt=20141114#> Nov 14 2014 : The Times of India (Delhi) Many States: The story of a record-breaking drive Aanchal Tuli FOR INDIAN CONSUMERS: When talking about the must-have qualities in a car, durability is always on the top five list for every Indian consumer. That was one of the reasons that motivated the creators of the Honda Amaze to launch the Longest Drive through the Amazing India campaign which they successfully completed over the weekend . *23,800 KM IN 53 DAYS! * In the campaign, automobile reviewers Bunny Punia and Shantonil Nag drove the car across the country , covering over 23,800 kilometers in 53 days. The drive was flagged off from Jodhpur on September 15, and the drive through various terrains of India is testimony to the durability, quality and reliability of Honda Amaze, crossing over 400 towns and making pit-stops at the major cities *MAKING THE LONGEST JOURNEY:* By completing the schedule, Honda's `Longest Drive through Amazing India' in Honda Amaze, entered the GUINNESS WORLD RECORDS, registering the longest journey by car in a single country . To celebrate this honour, the brand hosted a special event in the capital in the presence of author Chetan Bhagat recently. Jnaneshwar Sen, senior VP , marketing and sales Honda Cars India Ltd, who had flagged off the road trip, told us, “We launched this campaign after Amaze com pleted one lakh sales. For every Indian consumer, durability is very important. With this journey , the car has proven that it's perfect for all kinds of Indian roads and rou tes. We hope this encourages more people to step out and drive to get aways and discover the beauty of the country .“ TRAVEL TALES: After the success of this journey, which took the or ganizers to various lesser known parts of the country, the brand will be launching a new web series, `Dis cover Amazing India in Honda Amaze' where their customers will share stories or pictures about un explored places of India.The short listed candidates will further get a chance to travel and explore remarkable places of India. BHAGAT, THE TRAVELLER: The author will not only be hosting this series, but will be also be travelling to the unexplored places of India, which will be followed by contests. He will share his own story with the viewers. When we spoke to the writer at the event, he said, “This is a very meaningful association for me. In all my books, I have always tried to show a new, undiscovered character of the country and have covered places like Gujarat, Bihar, Chennai and more. So, this will be a great opportunity for me to switch off completely and drive to discover a new side of India after the hectic year I have had.“ <http://epaperbeta.timesofindia.com/Article.aspx?eid=31808&articlexml=Many-States-The-story-of-a-record-breaking-14112014103005#> <http://epaperbeta.timesofindia.com/Article.aspx?eid=31808&articlexml=Many-States-The-story-of-a-record-breaking-14112014103005#> <http://epaperbeta.timesofindia.com/Article.aspx?eid=31808&articlexml=Many-States-The-story-of-a-record-breaking-14112014103005#> -- With best wishes S Chander -- You received this message because you are subscribed to the Google Groups "Thatha_Patty" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
