SOAP- PART 2

Continued from part 1

7. New toilet soaps 

There aremany more soaps available in Indian market. Some of the famous ones 
are Dove,Cuticura, Yardley, Dettol etc. Yardley remains a very Luxury soap. 
Dove is preferred byladies more. Cuticura is for kids. Dettol soap is widely 
used as a hand washing soap than toilet soap.  

8 Soap advertisements

If one observewhile watching TV, the most advertised ones are Dove, Chandrika, 
Lux, Life buoy and Dettol. Thoughadvertisement is more, Lux does not move like 
others.

9. Detergent bars.

If my memoryis correct the first appeared detergent bars were RIN and DET. RIN 
was from Unilever. The detergentbars became very famous since they washed 
clothes very well than soaps. DET suddenly disappeared from the market. I 
searched a lot to find out the manufacturer  of DET. I could not find out. 

Detergentbars Surf  and RIN appeared in new form- lengthierlater. Surf is also 
fromUnilever. 

10 Detergent powders

Nirma was the first detergent powderavailable in India, but more popular in 
North India.

Unileverproduced Surf, proctor andGamble introduced Aerial.For a long time Tide 
was only available in foreign countries. It became popularin India later. Tide 
ismarketed by proctor and gamble.  

Henko brand of detergent powder fromJyothy Laboratories is a popular detergent 
in India, from Henkel Germany with50.97% stake of Jyothy Laboratories. Ujala is 
also from jyothi laboratories. 

With semi-automatic washing machines became common,the market for detergent 
powders( granule form ) increased. 

All the abovecompete in the market, but more used ones are Ariel and Surf. I am 
told Henkowashes still better. 

11, Detergent liquids

Liquiddetergent offers similar performances as powder detergent, but it's more 
efficient in hardwater and against grease.

Somehow, probably automatic washing machine prefersliquid detergent to 
granules, it has become more popular. 

All the companiesproducing detergent powders, produce liquid detergents also

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