Free-Reprint Article Written by: Dan Lok See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Who Are You SELLING To? Article Description: ==================== Who are your customers? What do you know about them? Can you list at least five to ten traits they possess? If you don't know who your customers are, it's impossible to market to them successfully. If you don't know who you're selling to, your marketing efforts will be generic, uninteresting, and untargeted... the three key ingredients to a failed campaign. Additional Article Information: =============================== 513 Words; formatted to 65 Characters per Line Distribution Date and Time: 2006-06-09 10:12:00 Written By: Dan Lok Copyright: 2006 Contact Email: mailto:[EMAIL PROTECTED] TEXT and HTML Copy-and-Paste Versions Of Article: http://thePhantomWriters.com/free_content/db/l/who-are-you-selling-to.shtml#get_code Dan Lok's Picture: For more free-reprint articles by this Author, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Dan_Lok ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=2947&p=load --------------------------------------------------------------------- Who Are You SELLING To? Copyright © 2006 Dan Lok Quick Turn Marketing International, Ltd. http://www.WebsiteConversionExpert.com Who are your customers? What do you know about them? Can you list at least five to ten traits they possess? If you don't know who your customers are, it's impossible to market to them successfully. If you don't know who you're selling to, your marketing efforts will be generic, uninteresting, and untargeted... the three key ingredients to a failed campaign. You've got to know your prospects inside and out. If you're already in business, the first step is to find exactly who your target market is. Small businesses drop like flies, simply because business owners haven't taken the time to hone in on their exact market. Most entrepreneurs make the mistake of assuming that everyone is a potential customer. If everyone is your customer, then nobody is your customer. To succeed, your marketing message needs to: * Speak directly to people who want what you have to offer * Make an indelible impression that leads them to conclude they must have your product or service. Ideally, when your prospect starts to read your marketing material, he or she needs to say, "Hey, this person really knows me! This person is talking to me!" To achieve this level of communication, you need to get into the mindset of your prospects. Here are some questions that will give you a quick start towards identifying your target market. If you don't know the answers to these key questions - then you'd better find out! 1. Who is my ideal prospect? 2. What is their age? 3. What is their gender? 4. What is their educational level? 5. How did they hear about me? 6. What is their income? 7. What's their work and job title? 8. Where do they live? 9. Where do they work? 10. What are their perceived wants, needs, and passions? 11. What are their hopes and dreams? 12. What are their hobbies? 13. What are their political affiliations? 14. What groups, clubs, or associations do they belong to? 15. What kind of advertising do they respond to? 16. What are the publications they read regularly? Good marketing is specific marketing. The more specific you are, the more powerful your marketing will be, the more likely your prospects will respond, and the more likely you are to get the sale. Let me explain. Your product or service might have dozens of different kinds of potential customers. Each of these different prospects (being different in sex, age, etc.) may buy what you're selling... but they'll each buy for different reasons: price, value, peer pressure, etc. You need to get into your prospects' minds and find out what makes them tick. It's your job to identify the reasons different people want what you're selling, and what different marketing techniques motivate them to buy. I suggest you start here: * What are their greatest anxieties and frustrations? * What are their greatest perceived wants and needs? The more you know about your prospects' anxieties, frustrations, and perceived wants and needs, the more easily you'll be able to sell to them! When you solve their problems, you'll make more money! --------------------------------------------------------------------- Dan Lok is widely known as "The World's #1 Website Conversion Expert!" But what do you care? Well, if you rush over to his site... I think you'll come to your own conclusion that he's the real deal when you see how much FREE (yet extremely valuable!) profit-producing info he's giving away. Check it out now at: http://www.WebsiteConversionExpert.com --- END ARTICLE --- Get TEXT or HTML Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/l/who-are-you-selling-to.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Dan Lok can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Dan Lok http://www.WebsiteConversionExpert.com --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX --------------------------------------------------------------------- ------------------------ Yahoo! Groups Sponsor --------------------~--> Home is just a click away. Make Yahoo! your home page now. http://us.click.yahoo.com/DHchtC/3FxNAA/yQLSAA/FGnolB/TM --------------------------------------------------------------------~-> *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* To have your article appear in this distribution list, you must absolutely be a client of thePhantomWriters. We offer a paid article distribution service, and this is one of the more than 60 groups where we submit our client articles. To learn more about our program, visit: http://thePhantomWriters.com/x.pl/tpw/index.htm Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/thePhantomWriters/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
