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Article Title:
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Are Employees Really Your Most Precious Asset?

Article Description:
====================

I have yet to walk into a company during my thirty five years in
the industry that didn't have some form of this statement about
the value of employees printed somewhere. However, when I think
about it, I almost want to puke. Why? Because the majority of the
company's that make this claim have no idea what it really means
to treat their employees like their most important asset.


Additional Article Information:
===============================

733 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-11 11:00:00

Written By:     Rick Johnson
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]


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Are Employees Really Your Most Precious Asset?
Copyright © 2006 Rick Johnson
CEO Strategist  LLC
http://www.ceostrategist.com



I have yet to walk into a company during my thirty five years in
the industry that didn't have some form of this statement about
the value of employees printed somewhere. A mission statement, in
their employee handbook, on a poster on the wall, the company
newsletter and even in the strategic plan for the very few that
actually have a strategic plan. However, when I think about it, I
almost want to puke. Why? Because the majority of the company's
that make this claim have no idea what it really means to treat
their employees like their most important asset.

Listen carefully, if you don't treat your employees like your
most important asset --- Then they certainly will not act nor
will they perform like your most important asset. And that means
you are missing the greatest opportunity in the world to leverage
talent in creating competitive advantage in your market place.
Make no mistake, it is your employees that create core
competencies and core competencies create competitive advantage.

Kudos to every company out there that has figured this out but
you are in the minority. Treating your employees as your most
precious asset is not a mystery. It's not rocket science. It's
actually fairly simple. WARNING! Lip Service about it isn't good
enough. Putting it in your mission statement, posting it on the
wall, publishing it in the company newsletter doesn't mean crap
if you don't act on it. Acting on it means spending money.
Invest in the greatest power you have for achieving success. Your
employees. Don't cut training and education from the budget
every time there is an economic hiccup.

Examine the following tips and I think you'll be able to figure
it out:

1. Start at the beginning, examine your hiring practice. The
first thirty days of employment are critical. Create a buddy
sponsor and pay the buddy $100 to guide the new employee the
first month. Let the new employee choose his buddy after two
weeks. Can you imagine the cooperation and help  the new person
will get that first week. Make sure you have a legitimate
documented employee orientation program.

2. Identify training needs throughout the organization. Create a
training matrix. Allocate funds. Develop an intern program for
leadership candidates that show exceptional promise. Create
mentoring programs. Train your managers on coaching and
mentoring. Don't forget education. Reimburse tuition, create
specific educational curriculums for specific management level
employees. Create a company university program.

3. Burn the annual appraisal forms. They are worthless. Create an
obligation for all managers to spend a minimum of thirty minutes
a month discussing performance and opportunity with their direct
reports. Record it on a 3 x 5 card. This will make annual
performance reviews meaningful because you now have data for the
entire year, twelve mini reviews.

4. Statistics and surveys prove that the majority of employees
that  leave their employers do not leave due to pay. Employees
want to be treated like people. They want respect and trust.
Employees will not start respecting their leaders until their
leaders start respecting them. They will not start trusting their
leaders until their leaders start trusting them. Ask yourself how
you would want your managers to treat your son or your daughter
if they worked for them? Some of you have family in the
business.

5. Fairness---- Employees want fairness in all their dealings.
This starts with fair pay. Is it your goal as a company to pay at
or above market? This includes base pay, benefits, recognition
and other non monetary rewards. Fair and consistent treatment is
a must. Award and recognize with extra paid days off in
conjunction with a weekend. Buy the book 1001 ways to make it fun
to come to work.

6. Accountability ---- Employees want to be held accountable.
They want to be empowered. They want to contribute. Make sure
they understand what their job really entails. What are their
responsibilities. Job descriptions, if you have them, are often
vague or incomplete.

7. Coach and Mentor your employees.

If you do these things and you will be on your way to becoming
Employer of Choice. Your recruitment and retention problems will
be minimal. Employees will excel. They will release that
discretionary energy and apply it to creating competitive
advantage. Training your employees will increase their drive for
success. Fairness creates happy employees. Happy employees create
satisfied customers.





---------------------------------------------------------------------
http://www.ceostrategist.com - Dr. Rick Johnson 
([EMAIL PROTECTED]) is the founder of CEO Strategist LLC. 
an experienced based firm specializing in leadership and the 
creation of competitive advantage in wholesale distribution. CEO 
Strategist LLC. works in an advisory capacity with distributor 
executives in board representation, executive coaching, team 
coaching and education and training to make the changes 
necessary to create or maintain competitive advantage. 
You can contact them by calling 352-750-0868, or visit   
http://www.ceostrategist.com for more information. CEO Strategist
- experts in Strategic Leadership in Wholesale Distribution.


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