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Article Title:
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How To Get Fear Off Your Business' Back

Article Description:
====================

You want to know a secret? My clients and class participants all
trust me to hold confidentiality with the most intimate details
of their business, but I'm going to go public with one detail I
know. I'm going to tell you the straight-up fact, the one that
no one tells anyone else. They all get scared. Gut-clenching
scared. Scared witless. (And me, too.) 


Additional Article Information:
===============================

1027 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-11 11:24:00

Written By:     Mark Silver
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]



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How To Get Fear Off Your Business' Back
Copyright © 2006 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



You want to know a secret? My clients and class participants all
trust me to hold confidentiality with the most intimate details
of their business, but I'm going to go public with one detail I
know. I'm going to tell you the straight-up fact, the one that
no one tells anyone else.

=== They all get scared. Gut-clenching scared. Scared witless.
(And me, too.)

If you're going to be a business owner, especially in the early
years of the start-up phase (yes, the start-up phase is not
90-days long- it's about three years- look for another article
on that mythical subject coming soon) then fear is going to be
your friend.

You hear all these buzz phrases about fear, such as 'Well, you
know, fear stands for False Experience Appearing Real. So, just
overcome your fear! Come'on!'

Baloney. Tell that to me when my mortgage is due in three days,
and the money coming in is half what I need it to be. Who
wouldn't be scared?

=== Anyone who is building a small business gets scared. It's
normal.

Scared about the money. Scared about whether anyone likes what
you're offering. Scared about whether you are doing the right
thing. Just plain nervous, anxious, and frightened.

So, if it's so common, how come it's so hard to deal with it?

Well, the main thing about fear isn't that it's hard to deal
with. It's that it's so hard NOT to deal with it. Avoiding fear
is hard. 'Overcoming' fear is a herculean task. But it's easy
to just be scared.

You are allowed to be scared. There is no one else who isn't
scared at times. Give yourself time to be afraid (and it doesn't
always have to wake you up at 3am in the morning because you
didn't let yourself be scared during your work day.)

=== When scared, say to yourself: "This is normal. It's okay.
I'm allowed to be scared."

What is fear? Did you ever have a friend, or a parent, or a
spouse who, when you were about to rush out the door to an
important event, grabbed you and said, 'Hold it, don't forget
your lunch, and your ticket to get in!' Fear is that friend.

Fear in business doesn't come up because you did something
wrong, you're doomed, or you look funny. :) Fear comes up
because you're not seeing some gorgeous, valuable and
much-needed jewel right where you're standing, and it will
absolutely not let you go out that door without it.

Maybe, just maybe, instead of trying to 'overcome' your fear,
you should listen to it?

But, there is a trick to listening to fear, without which you
won't find what's right in front of your face. Want to learn
the trick, and read an example of how it works?


Keys to Hearing Your Fear

 * Notice the physical sensation of fear- and revel in it.

Fear has physical sensations- what are they for you? In other
words, how do you know you're afraid? For me, my low belly has a
hollow-dropped-out feeling. Then, my reaction to the hollowness
is to clench my shoulders, my chest, and my jaw so I stop
breathing as deeply- it keeps me from feeling the hollowness.

If I slowly relax the clenching, and focus in on the hollow
feeling I notice, hey, it's just a hollow feeling. I let myself
get intimate with it- really feel that hollow feeling, get
comfortable and familiar with it. Breath into it. Already you
should start to feel more spacious and calm.


 * What's the story the fear is telling, and what is the core of
truth in it?

Your fear is talking to you. It's often saying things like,
"You can't do this." "You shouldn't be doing this." "It
will never work." Things like that.

The funny thing is, most of the time these phrases are TRUE- but
incomplete. For instance, "You can't do this... alone." Or,
"You shouldn't be doing this... right now." Or, "It will
never work... if you don't rest."

A warning signal brings through an important message for you, but
then you clamp down from the fear, and miss the most critical and
helpful part of the message. Bummer. But, it's never too late to
get the rest of the message.

How can you access this message? Once you settle into the
physical part of the fear, accept the message you are hearing,
"You can't do this..." as true, and then ask in your heart,
with a willingness to be surprised, for the rest of the message.
It may take awhile, so be patient.


 * My example: "You shouldn't be here."

It was one of my first times co-teaching with Dr. John Wadude
Laird, someone who has been a spiritual teacher of mine for
years. Fear was telling 'You shouldn't be here,' and I was
feeling small, awkward, and out of place. Scared witless,
actually. I spoke up in the class to deliver a point, and
immediately felt worse- the fear shot way up.

After class Wadude (it's a spiritual name that means 'The
Loving'... I could've taken the hint, eh?) came up to me and
said: "I need to talk to you, after I talk to this person." My
fear jumped another ten notches. I wasn't imagining it- he was
going to blast me! I went to the bathroom, washed, and came back,
steeling myself for the firing squad.

Here's what he said: "Mark- it was a hard decision to hire you
for this position, because other people had been around longer.
But, after teaching with you, I absolutely know deep in my heart
that we made the right choice."

Stunned, I thanked him, and walked away. What happened? I went
through the two steps above, it took me about 30 minutes, but I
eventually heard the whole message: "You shouldn't be here, in
this psychological place of doubting yourself, because you are
trusted and loved, and you are in the right position."

So, what message about your business has your friend Fear been
shouting herself hoarse trying to get through to you?


My very best to you and your business,

Mark Silver 




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Mark Silver is the author of Unveiling the Heart of Your 
Business: How Money, Marketing and Sales can Deepen Your 
Heart, Heal the World, and Still Add to Your Bottom Line. 
He has helped hundreds of small business owners around 
the globe succeed in business without losing their 
hearts. Get three free chapters of the book online: 
http://www.heartofbusiness.com



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