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Article Title:
==============

You Really SHOULD Be Upset

Article Description:
====================

There are people spreading inaccurate information and misleading
you in Internet marketing. Some of them do it unintentionally -
they just repeat things they've heard.  Others do it
intentionally - they take advantage of your greed, or they
produce products full of theory. Either way, you get the same
results.  You spend years trying to market things without any
real success.


Additional Article Information:
===============================

1045 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-17 15:24:00

Written By:     Willie Crawford
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]



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You Really SHOULD Be Upset
Copyright © 2006 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



There are people spreading inaccurate information and misleading
you in Internet marketing. Some of them do it unintentionally -
they just repeat things they've heard.  Others do it
intentionally - they take advantage of your greed, or they
produce products full of theory. Either way, you get the same
results.  You spend years trying to market things without any
real success.

I'd like to ask you to do me a favor today!  Look at what
you're selling, and how you're selling it. Then ask yourself,
"Is this working?"  If it's not, then you need to do something
differently.

Most likely, you need to change your product mix. If you're
offering your market a product, and they're not buying it, it's
because they don't want it (at least not the way that you've
packaged it).  No matter how good you think that the product is,
you need to drop it and find out what your market WANTS.  The
real experts will tell you, "Sell them what they want."  The
real experts won't tell you, "Sell them my products!"  Your
market may not want my products.

It took me a while to understand that "market to product
match."  When I first built my soul food website at
http://Chitterlings.com I tried to sell them a variety of
Internet marketing products, and all kinds  of affiliate
products. They kept telling me that wasn't what they want. When
I finally listened, and wrote a cookbook, I created a six-figure
residual income stream!

It is possible that you're selling a product suitable for your
market, but packaging or presenting it all wrong.  Do a little
price testing (without reducing your price too much).  Also test
packaging the product with other related, desirable products. In
your copy, test making different parts of that package your lead
product. That may make a big difference.

I titled this article, "You Really Should Be Upset." That's
because often the cause of your failing to make any progress is
simply that you've bought into the hype. You've bought rights
to unwanted products, or worthless programs.  You bought into the
hype because YOU wanted to believe that you could build an online
business with no monetary investment and no work.  That makes it
your fault, but the person serving up the hype bears some of the
blame too.

Many shysters never see the results of their misleading the
flock.  They're like the high altitude bombers that drop bombs
through the clouds and never see the resulting death and
destruction.  All these shysters know, is that when they tell you
what you want to hear they make lots of money.

Likewise, many people write copy so good that it does get the
unknowing to whip out his wallet and buy a  totally useless
product.  An example might be an outdated package of resale
rights. This unknowing person then puts up a website and tries to
sell individual products from that package, for the suggested
retail price,  while others are giving away the same item, or
selling it on Ebay for five cents (as a list building tool in
both cases).

I recently had one of my subscribers explain to me that, while
the scams are easy for people like me to detect, the newbie is
defenseless.  I think that's partly true, but the old rule of,
"If it sounds too good to be true, then it probably is," serves
as an excellent measuring stick.

If you feel like that subscriber above, then you probably need
someone to guide you through the minefields.  So, you ask, "How
do I know who to trust to guide me through the minefields?"

First of all, trust your instincts. Secondly, look for proof that
your guide "has a clue."  If they're that good, there are
signs.

Let me give you a few examples:

1)  When I wanted to know more about Google AdSense I looked
around at all of the products telling me "how to improve my
results as an AdSense publisher."  I looked for evidence that
the people creating the products actually "practiced what they
preached."  I kept looking until I came across a guy making
$400,000 per year from his AdSense sites. That's who I listened
to.  That mentor of mine is named Dr. Mike Woo- Ming. You can
read about him at: http://WillieCrawford.com/DrMikeWooMing.htm

2)  When I was looking for another group to mastermind with, I
looked for a group where everybody was bragging about how much
they learned, and enjoyed themselves, during the group meetings.

The group that caught my attention was led by a guy named Mark
Hendricks.  They meet several times a year, and members can't
wait to get back  together.  Mark actually teaches the group and
brings in outside experts.  You can read about Mark's group at: 
http://WillieCrawford.com/MarksGroup.htm

3)  When I wanted to know how to market affiliate products
better, I searched until I found a guy  making over $1.4 million
a year selling affiliate products. Then I starting studying his
methods and reading everything he produced. That guy's name is
Ewen Chia, and he's actually teaching a handful of people how to
become "super affiliates."   Don't you think that he's the
right person to teach this?  Top Internet marketers like Marlon
Sanders and John Reese do... because Ewen sells more of their
affiliate products than  practically anyone else. You can check
out Ewen at http://WillieCrawford.com/EwenChia.htm

I could give you  dozens more examples of people who would be
excellent guides. All of these people have two things in common. 
 First of all, the evidence of their success is everywhere.
Secondly, you could look on any of their websites, find their
clients or people giving them testimonials, and then contact
those people to confirm how they REALLY feel about the
"guru's" expertise.

Another way to confirm you're following the right person, and
the right path, is to look at the success of people taught by
those  people.  If their students are struggling, then run in the
other direction!

As the title say, "You Really Should Be Upset." However you
should be upset with yourself as well as with those who have
mislead you.  Being upset should fill you with the conviction to
not be mislead again, and to run your business based upon common
sense, and solid business practices.




---------------------------------------------------------------------
Willie Crawford has been teaching Internet marketing for over
9  years.  Take advantage of his uncanny insights and unusual
candor by subscribing to his free, information- packed
newsletter. Also visit his top-rated blog.  Do both at:
http://WillieCrawford.com/blog/


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