Free-Reprint Article Written by: Scott Bywater See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Do You Make This Advertising Mistake? Article Description: ==================== You know how they say that it's insane to do the same thing over and over and expect a different result. Well, that's true. But let me tell you a story which illustrates this point even more so. Additional Article Information: =============================== 417 Words; formatted to 65 Characters per Line Distribution Date and Time: 2006-09-12 10:00:00 Written By: Scott Bywater Copyright: 2006 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Scott Bywater, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Scott_Bywater ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=3380&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/do-you-make-this-advertising-mistake.shtml#get_code --------------------------------------------------------------------- Do You Make This Advertising Mistake? Copyright © 2006 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au Hi {FIRSTNAME Friend}, You know how they say that it's insane to do the same thing over and over and expect a different result. Well, that's true. But let me tell you a story which illustrates this point even more so. I was speaking with a printing company the other day who showed me a 3-step sales letter set of flyers they sent out (3 flyers over a period of 20 days) to clients a few years ago. I asked him "What response did you get from the flyers?" His reply was that he probably generated a $70,000 or $80,000 return on the mailings. Cost = $3000 (or thereabouts) Return = $80,000 And here's what's absolutely insane: He's never used that sales letter again. Is that crazy or what? I mean, if every time you gave me $10, I gave you $30 in return... how long would you keep giving me $10 for. For as long as I kept giving you more back than you were giving me, right? And yet so many businesspeople will pull a campaign long before it's stopped being profitable. There are a few reasons for this: They don't measure it, so they don't know if it's profitable or not. They get bored with their existing system and want to do something new (hey, bore me all you like... just keep putting money into my coffers) Pretty crazy, isn't it. I mean, here's a formula for advertising success. Write half a dozen lead generation ads or sales letters. Test and measure each one. Once you find the most profitable one, this is called (in direct marketing lingo) the control. Continue to run it over and over and over again. (some ads have appeared for decades in exactly the same format, word for word). Continue measuring it. (and if it keeps making money, don't stop doing it no matter how bored you get) Test against it in small quantities. If you beat the control with your new test, then your new test becomes the control. Keep running the ad or sales letter. Bottom line is... if 5 of your first 6 ads or sales letters fail... and you only have one winner, it doesn't matter does it? Why? Because the ad or sales letter that's profitable can be replicated over and over and over again. You are only ever one ad or sales letter away from a massive jump in the profitability of your business. I'll leave you with that thought to ponder on! --------------------------------------------------------------------- Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of '7 Ways To Boost Your Turnover... No Matter What The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) visit his web site now at http://www.copywritingthatsells.com.au --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/do-you-make-this-advertising-mistake.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Scott Bywater can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Scott Bywater http://www.copywritingthatsells.com.au --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX --------------------------------------------------------------------- *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* To have your article appear in this distribution list, you must absolutely be a client of thePhantomWriters. We offer a paid article distribution service, and this is one of the more than 60 groups where we submit our client articles. To learn more about our program, visit: http://thePhantomWriters.com/x.pl/tpw/index.htm Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/thePhantomWriters/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/thePhantomWriters/join (Yahoo! ID required) <*> To change settings via email: mailto:[EMAIL PROTECTED] mailto:[EMAIL PROTECTED] <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
