Free-Reprint Article Written by: Dr. Jonathan Gould See Terms of Reprint Below.
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Additional Article Information: =============================== 977 Words; formatted to 65 Characters per Line Distribution Date and Time: 2006-10-19 10:12:00 Written By: Dr. Jonathan Gould Copyright: 2006 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Dr. Jonathan Gould, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Dr._Jonathan_Gould ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=3740&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/g/photography-videography-business-tips.shtml#get_code --------------------------------------------------------------------- This ONE SIMPLE THING will keep your Photography/Videography Business Booked Solid! Copyright (c) 2006 DRG Marketing System Written by: Dr. Jonathan Gould DRG Marketing System http://www.DRGMarketingSystem.com What if I told you there was one simple thing you could be doing right now to grow your business rapidly that costs next to nothing, takes very little time, and is extremely easy? Sound interesting? Let's face it, the competition out there is pretty stiff. There are dozens of people that do the same thing you do in your local area. As a prospect, I don't know the difference between you and the ninety-nine other event professionals that are competing to shoot my special day. So, how do you differentiate yourself from the rest? How do you stand out in a sea cluttered with photographers/videographers? By doing this ONE SIMPLE THING, you can instantly "zap away" all your competition like they're an innocent little mosquito fluttering by one of those brightly lit bug zappers! ZAP! If you consistently do this one simple thing, your business is guaranteed to grow and you'll have to fight off all your referrals with a stick. This is no exaggeration. If you do this one simple thing right, your clients will be talking about you. So, what is this ONE SIMPLE THING you could be doing right now to put more money in your pocket and grow your business? OVER DELIVERING! You've probably heard people say, "You've got to over deliver on your service." But what exactly does it mean? And how do you go about doing it? In this article, I am going to give you straight forward strategies you can use to over deliver to your clients so they sing your praises from the center of town! Let's get started. The first time you want to think about over delivering is right away, as soon as your prospect comes into your office for the initial consultation. We all know first impressions are very important and if you over deliver at this point, you will ace it. Here's what I recommend.Get some little bags printed up with your name and logo on them. Fill them with tissue paper and assorted goodies. Some suggestions: a pen and pad, a plant, a keychain, chocolates, guide to party planning, calendar; it could really be anything. Don't go too cheap on this. Make the gifts worthwhile and something they could use. Give your prospect the gift bag and say, "this is to congratulate you on your special day and a thank you for choosing us." Why should you give your prospect a gift right away? There are many reasons. First of all, people like doing business with people they like. And who doesn't like someone who gives them a gift? Second of all, it gives your prospect a feeling of future obligation. We are all brought up as kids with the idea that if somebody does something for you, you should do something for them in return. Robert Cialdini, the foremost leader in researching social influence, talks about this "Rule of Reciprocity" in his book called Influence."there is general distaste for those who take and make no effort to give in return, we will often go to great lengths to avoid being considered a moocher or freeloader." We might as well use this rule to our advantage. It will go a long way when you are quoting your prices. The third reason you should gift all your prospects right away is that nobody else in your profession is doing this. This is a great way to differentiate your business from the "norm" and create strong word of mouth. Your second opportunity to over deliver to your client is after they choose YOU to shoot their special day. This warrants a gift. After all they picked you out of the hundreds of other professionals they could have chosen. Here's what I recommend. Send them something in the mail unannounced. I like to send food such as a fruit basket, edible arrangements (fruit cut into shapes, very good idea, look online you'll find them), or maybe cookies. It doesn't really matter what you send, only that you send something. This gesture alone will do a few things: This will shock your new clients at how generous you are, it will reinforce that they made a good decision in choosing you (cutting down on buyer's remorse), they will tell every single person they know about this, and it will probably be much easier to get along with them on wedding day. Added touch: Include a little note that says, "Looking forward to your wedding day!" Your next opportunity to over deliver and completely WOW your client is when you deliver the finished product. Here's what I recommend: I would hand deliver every video or photo album with a little something extra.a dozen roses, box of chocolates, and maybe even a free highlight video or 5x10 portrait. At this point, you should definitely include a thank you note saying you enjoyed shooting their wedding and put in a testimonial/referral survey. This will ask them questions about your service and give them a chance to write down names and addresses of friends they know getting married soon. Both of these will be used in your future marketing. As you can see, over delivering is very easy and inexpensive yet it provides such a powerful punch to your service. It completely places you on a pedestal over all your competition. For the skeptics who think that this is a lot of time and money.The cost is zero because you should just include it in your price (raise your price to cover the costs) and if you're not willing to put in this extra time to set your business apart, your business will forever be "average". Don't settle for average, you deserve more. Over delivering will give your business a competitive edge for sure. But please remember, you need a steady stream of new clients to use this strategy of over delivering. --------------------------------------------------------------------- Dr. Gould is a Marketing Expert to Photography/Videography Professionals and Author of The Breakthrough Report for Videographers and Photographers, "9 Marketing Secrets That Are Being Used Successfully... To Maximize Profits And Explode Personal Incomes!" 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