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Article Title:
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Does Jennifer Anniston Know Where Her Flowers Are Coming From?

Article Description:
====================

There's a growing trend in the world of flowers that  has
companies misrepresenting themselves as locally based  companies.
In fact, it's become such a problem that at least  20 states
have passed laws prohibiting this shady business  practice.


Additional Article Information:
===============================

518 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-11-29 10:00:00

Written By:     Wesley Berry, AAF
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]



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Does Jennifer Anniston Know Where Her Flowers Are Coming From?
Copyright (c) 2006 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesleys.com/



If Jennifer Anniston looks in the phone book for the telephone
number of a local florist, can she be sure she's really going to
reach a flower shop in her town? Unfortunately, unless she's
actually seen the shop, she can't. There's a growing trend in
the world of flowers that has companies misrepresenting
themselves as locally based companies. In fact, it's become such
a problem that at least 20 states have passed laws prohibiting
this shady business practice.

Recently, Teleflorist, Inc. in Southampton, Pennsylvania (a
company that is in no way affiliated with the Teleflora wire
service) was ordered to make restitution to every individual
residing in the state of Tennessee who ordered flowers through
them. Under the ruling Teleflorist was required to pay each
customer $40 because it had misrepresented itself as a local
business in 39 cities in Tennessee-a practice that is illegal
there. These payments will result in a total of $16,000 paid out
to customers. In addition, the company must pay a fine of $13,000
to the state of Tennessee.

Here's how it works:

Jennifer Anniston decides she'd like to order flowers for a
friend. She reaches for her phone book and looks up listings for
flower shops. There are six of them listed for her town. She
calls the first one and believes she's speaking to someone right
there in her hometown who will design the flowers in their shop
and deliver them to her friend. What has really happened is that
after she dialed the seemingly local number, her call
was-unbeknownst to her-redirected to a central 800 number for a
company in another state who will fulfill the order...although it
may not be done with the same care as a local florist would
take.

Some small, locally owned flower shops are really suffering from
this situation. Florists have received calls or visits from irate
people who believe they've placed a telephone order with the
shop, but never received the order or received a substandard
arrangement. They make this mistake because there is truly only
one flower shop in town, so they're certain this must be the
shop they've called or because the name of the existing flower
shop is similar to the name of the false company in the phone
book.

So, how can you avoid falling prey to these misleading companies?
Well, the most certain way is to visit your local florist to
place your order. Face-to-face orders allow you to develop a
relationship with your florist, express your needs, and see new
products and designs. But, an in-person visit isn't always
practical. Another good solution is to scope out the florists in
your area and keep the phone number for your favorite shop on
hand, rather than having to look it up in the phone book.

Jennifer Anniston may never find herself the victim of such a
questionable business practice if she only orders flowers from
those florists she's familiar with. But, to be sure more people
don't fall into this trap, it's important to see to it more
states pass laws prohibiting misrepresentation of the location of
a business. 




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Wesley Berry is member of the American Academy of 
Floriculture (AAF) and President of Wesley Berry Flowers 
(http://www.wesleyberryflowers.com), a successful 
multi-million dollar floral business that was established 
in 1946. His shops provide flower delivery worldwide through 
http://www.flowers-worldwide.net and Flower Delivery Express 
(http://www.flowerdeliveryexpress.com). Visit Wesley Berry 
Flowers on the web at http://www.800wesleys.com


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