Free-Reprint Article Written by: Steven Gerber See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Online Copywriting Makes Content as the King Article Description: ==================== The inverted pyramid is basically the placing of 4 Wâs in the primary sentences of the articles, supported by the other W and H on the following discussions. Four Wâs consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary. Additional Article Information: =============================== 560 Words; formatted to 65 Characters per Line Distribution Date and Time: 2006-12-11 14:36:00 Written By: Steven Gerber Copyright: 2006 Contact Email: mailto: For more free-reprint articles by Steven Gerber, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Steven_Gerber ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4046&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/g/online-copywriting-makes-content.shtml#get_code --------------------------------------------------------------------- Online Copywriting Makes Content as the King Copyright (c) 2006 Steven Gerber Quick Turn Marketing International, Ltd. http://www.WebsiteConversionExpert.com The fundamentals of copywriting include the basic knowledge of journalists "" the inverted pyramid. The inverted pyramid is basically the placing of 4 W"(tm)s in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W"(tm)s consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary. For the "Who," emphasize who are the benefactor of those products that you are promoting. Sight in your article that it"(tm)s the readers themselves, through this you are also meeting with your target market. For "What," discuss the benefits of the products. What are the good changes that it can cause into their lives? Emphasize what is in the product. For "When," tell the reader until when the offer is available. If it is a special offer, mention when it will end. When they will get the service? Will it be through time or is it just instantaneous? For "Where," where can they contact to avail the offer? Where will it apply? For "Why", discuss why readers need to avail the service or product? Why will they be benefited? Why do they need to order in a certain time? Why is the supply limited? For "How," discuss how they can sign-up or order? How does the product work? How much is the cost? How much profit will they get for investing on it? The benefit of following this form is that it facilitates easy reading for the online visitors"(tm), especially for readers who are busy people. The readers will be able to digest the important facts of the articles even they weren"(tm)t able to finish reading the entire article. The process of writing is just an easy task; just observe a careful application of answering those questions that needs to appear in your article. The technique for this is simply place yourself in your readers"(tm) shoes. If you are the reader what are the answers you want for your probable questions? What answer are you expecting from your queries regarding the products and services? Simply answer those questions that are running in your mind and your copywriting is complete. These instructions will not solely apply to online copywriting. It will also be applicable to direct market copywriting, and offline copywriting. The preceding paragraphs are further techniques regarding online copywriting: First, make it simple. Be straightforward if you can. Remember, no one wants to read a very lengthy and confusing discussion. Second, write facts, do not write anything that is not supported by facts. Establish a good reputation and do not attempt to break your credibility to your readers. Third, do not just convey the information to your reader. To make online copywriting effective, it is advisable that you establish your personality beyond the screen. This process is likewise an effective scheme to let your readers stay longer, and they will respond more eagerly. To do this you can add tone and voices to present a constant style, this will help the target reader to relate and remember. Lastly, keep your content logical and interesting. If it is supplemented by adequate answers regarding the product or offer, you are allowed a lengthy article as long as you don"(tm)t lose the substance. --------------------------------------------------------------------- Steven Gerber is a professional copywriter and marketing consultant with more than 8 years of expertise. He is a prot�g� student of Dan Lok � The World's #1 Website Conversion Expert, and in Steven�s totally biased opinion simply THE BEST. You�ll find the latest internet marketing techniques and tricks at: http://www.websiteconversionexpert.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/g/online-copywriting-makes-content.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Steven Gerber can be reached at: *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto: ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Steven Gerber http://www.WebsiteConversionExpert.com --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX --------------------------------------------------------------------- *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* To have your article appear in this distribution list, you must absolutely be a client of thePhantomWriters. We offer a paid article distribution service, and this is one of the more than 60 groups where we submit our client articles. To learn more about our program, visit: http://thePhantomWriters.com/x.pl/tpw/index.htm Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/thePhantomWriters/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/thePhantomWriters/join (Yahoo! ID required) <*> To change settings via email: mailto:[EMAIL PROTECTED] mailto:[EMAIL PROTECTED] <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
