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The target audiences on web marketing are usually scanners and skimmers. They donât really want to read, to browse is the more appropriate term. Additional Article Information: =============================== 546 Words; formatted to 65 Characters per Line Distribution Date and Time: 2006-12-13 10:00:00 Written By: Steven Gerber Copyright: 2006 Contact Email: mailto: For more free-reprint articles by Steven Gerber, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Steven_Gerber ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4048&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/g/web-copywriter-know-rules.shtml#get_code --------------------------------------------------------------------- A web copywriter should know the rules and how to break some Copyright (c) 2006 Steven Gerber Quick Turn Marketing International, Ltd. http://www.WebsiteConversionExpert.com What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. You could be the most compelling offline copywriter but you can still fail on the web. The difference roots on the web being interactive and the other one is not. The target audiences on web marketing are usually scanners and skimmers. They don"(tm)t really want to read, to browse is the more appropriate term. Their eyes run through the pages as fast as their fingers click on the mouse to scroll to the next site. So if you can"(tm)t hook them with your style, perhaps somebody with less reliable content than yours will. Web contents are for lists, easy to grasp ideas and short sentences. Things must be said without beating around the bush. Being straightforward and fast are the common characteristics of web materials. A web copywriter takes half of the responsibility of persuading the readers to buy their products, their services or to visit their web. The other half falls on the art editor and the product itself. Failure of either of these reflects to the business. Compared to an offline copywriter, a web copywriter has so much to consider. He really has to work hand in hand with the art designer. If not, they could be ending up with an art and text which are complete strangers with each other, strangers in a sense that they don"(tm)t complement each other. This type of output has no appeal. In an instant, the reader will surely leave your site. A web copyreader should know how his work would retain his audience. The output should speak not only about the quality of the product, but how vital it is for the client as well. In simple words, the page should act as a sales representative too. This is the primary consideration of the web copywriter. The technical rules followed by a copywriter are the same rules a web copywriter adheres to. The primary rules on English grammar apply in web copywriting. However, web content texts normally contain repeated words. These words should emphasize the thought or topic without being annoying. There are so many rules to follow, that a web copywriter should also know how to break some. But foremost, he should also know why he is breaking these rules. The web copywriter must succeed in meeting the standards of an average person. He has the responsibility to check the readability of the article. This weighs more than grammar. An effective web copywriter should understand the market he"(tm)s working for. He knows that his work should be understood by common people who just surf the net. The write up should come up the way it would be spoken. And more so, it should work with the art design. It is vital that you make your target market as your priority. Design your article according to their eyes. Will it fit their standards? Will they comprehend it in a fast glimpse or a browse through? Will they be interested to read it entirely? To achieve this, there is a simple thing to do, place yourself on their seats while reading your article. Assess what can be the most probable reaction of the reader. Consider the market first, the product comes next. --------------------------------------------------------------------- Steven Gerber is a professional copywriter and marketing consultant with more than 8 years of expertise. He is a prot�g� student of Dan Lok � The World's #1 Website Conversion Expert, and in Steven�s totally biased opinion simply THE BEST. You�ll find the latest internet marketing techniques and tricks at: http://www.websiteconversionexpert.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/g/web-copywriter-know-rules.shtml#get_code ..................................... 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