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Article Title:
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Canada's Top Indoor Rodeo: Cowboys Ready for Action

Article Description:
====================

Saddle Bronc rider Jess Martin will measure his first Canadian
Finals Rodeo by eight-second intervals as he struggles to stay on
a bucking horse bent on giving him the ride of his life in
Edmonton, Alberta. Eight seconds is all he needs on the leaping
and twisting animal to score during the country's biggest indoor
rodeo. Eight seconds in front of 16,000 cheering fans packing
Rexall Place as this Canadian gateway city goes hog wild from
Nov. 8–12.


Additional Article Information:
===============================

1057 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-13 11:00:00

Written By:     Travel Alberta
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:[EMAIL PROTECTED]



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Canada's Top Indoor Rodeo: Cowboys Ready for Action
Copyright (c) 2006 Travel Alberta, All Rights Reserved
Written by: Travel Alberta
http://www.travelalberta.com




Saddle Bronc rider Jess Martin will measure his first Canadian
Finals Rodeo by eight-second intervals as he struggles to stay on
a bucking horse bent on giving him the ride of his life in
Edmonton, Alberta.

Eight seconds is all he needs on the leaping and twisting animal
to score during the country's biggest indoor rodeo. Eight
seconds in front of 16,000 cheering fans packing Rexall Place as
this Canadian gateway city goes hog wild from Nov. 8–12.

By the time the woodchips settle and the cowboys dust themselves
off, Martin, a resident of Dillon, Montana, will be one of the
few Americans to have competed in the Canadian finals. This year
is the first that the Canadian Professional Rodeo Association
opened the door to U.S. riders.

"They opened up the competition to Americans, which makes it a
better rodeo because there's more competition," says Dustin
Thompson, an Alberta cowboy and one of Martin's competitors.
"We've got a battle with the Americans because they say we've
got nothing on them, but we've got two of the three biggest
rodeos in the world."

Though Thompson has competed in the Canadian finals four times,
he says he still needs to prepare himself mentally for the
crowds, the fans and the intense pressure from the other cowboys
who are all fighting for a slice of the million-dollar prize
money–one of the biggest rodeo purses in North America.

"I plan to go in a day early and sit in the stands and tell
myself 'do you know where you are, do you know how lucky you are
to be here' and give myself a pep talk,'" says Thompson,
adding he'll compete the same way he has all year. If he wins,
he could walk away with $60,000 cash and a new Dodge truck.

"Edmonton goes nuts during the CFR," Thompson says. "On
November 8th cowboys are bigger and better than the Edmonton
Oilers."


Edmonton Alberta - Plenty to Do in Edmonton

Thompson's enthusiasm is hardly unique in Edmonton. This city of
one million residents embraces the rodeo and offers great
boutique shopping, fine dining and a host of professional sports
on par with its international reputation. It's also home to West
Edmonton Mall, Canada's largest indoor shopping centre. There
are few services or amenities you won't find under its one
enormous roof and plenty you would never expect, like a
rollercoaster, wave pool and skating rink.

Edmonton also hosts a stack of events that embrace the western
lifestyle during the Canadian Finals Rodeo. It doesn't matter if
you're looking to kick up your heels on the dance floor, cool
'em at the casino, stick 'em in some stirrups or just enjoy
some authentic western chili or a traditional pancake breakfast,
the city will deliver all that and more. Much more.

"Edmonton is festive," says Bonni Clark, public relations
spokesperson for the Northlands complex, home to the Canadian
Finals Rodeo for 33 years. "You see a lot of restaurants and
festivals and everyone dresses up in their cowboy hats and jeans.
The city has a very western feel."

Those who prefer to browse livestock are sure to feel at home at
Farm Fair International. It kicks off Nov. 3 and is, at least in
part, a conference of some of the world's finest livestock. The
first half of the eight-day fair focuses on horses and smaller
livestock. This is a perfect time to brush up on those
horse-riding skills and to get answers to the questions you've
never asked as some of the world's top trainers teach more than
24 clinics including horse racing, buying, nutrition, boarding
and career opportunities.


Cattle auction in Edmonton - Enjoy Farm Fair International

The second half of Farm Fair International is dedicated to
cattle: the biggest, the most muscular, the purebreds, the best.
This portion of the fair typically attracts ranchers, breeders,
commercial cattlemen and feedlot operators, says Clark. What's
more, she continues, the World Charolais Congress is meeting at
the fair and will likely attract as many as 150 members.

And if you still haven't had your fill of livestock and ranching
life, or if you're looking for a place to unwind and get away
from the hustle and bustle of a major urban centre, take a trip
up to Lakeview Guest Ranch. Just an hour north of the city,
Lakeview sits cradled between rolling hills and lush pastures on
the shores of a picturesque lake. The ranch is open year round
and offers a unique combination of recreation and relaxation.
Head on up and experience life on a working cattle ranch in
Western Canada. You'll find all the comforts of home, combined
with the cowboy experience and beautiful surroundings.

Back in Edmonton the fun continues outside the rodeo and fair
grounds of Northlands. As part of the River City Roundup, fun
events are liberally sprinkled across various venues throughout
the city and its outskirts. The Roundup provides an opportunity
for residents and visitors to become more involved in the western
culture and cowboy spirit of the rodeo and Farm Fair
International.

"The Roundup really shows how Edmonton gets behind the festivals
and how important western culture is to us," says Jennifer Fisk,
a director at Northlands. "It's the bridge between Farm Fair
International and the Canadian Finals Rodeo. When visitors come
there's more for them to do than just what's on the Northlands
grounds."

But not everything in Edmonton at the Canadian Finals Rodeo is
just for fun. This is the first year rodeo organizers are
introducing the Tough Enough to Wear Pink campaign, a fundraising
effort for breast cancer research.

"The cowboys wear pink wrangler shirts beginning on Nov. 8, so
we're encouraging people to dress in pink," says Bonni Clark.
"There will be pink bandanas on sale in some western stores."

Rodeo fans who buy the pink bandanas through Lammle's Western
Wear & Tack get a discounted ticket to the rodeo the night of
their purchase.

"The cowboys really get on board with it. They love it," says
Clark. "All these cowboys have mommas and they all love their
mommas. Cowboy culture is very family oriented. Family means so
much to these people. Their mothers, their children, their wives,
so the cowboys bend over backwards to support something so
important and so widespread that really touches the female
element of our society."





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Copyright (c) 2006 Travel Alberta, All Rights Reserved

Travel Alberta (http://www.travelalberta.com) is the destination 
marketing organization for the Province of Alberta. Guided by the 
Strategic Tourism Marketing Council, Travel Alberta is the steward 
for the effective delivery of tourism marketing programs. For 
information about our organization, please visit our Travel 
Alberta industry web site at http://industry.travelalberta.com


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