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Article Title:
==============

Pamela Anderson May Think She's Ordering Flowers Online From Her Local 
Florist...But Is She Really?

Article Description:
====================

More and more people are turning to the Internet for their
shopping needs. They order everything from clothing, to toys, to
books, to flowers. And, because of its ease of use, speed, and
convenience, online shopping is appealing to all sorts of people,
including big stars like Pamela Anderson.


Additional Article Information:
===============================

500 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-26 12:48:00

Written By:     Wesley Berry, AAF
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]



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Pamela Anderson May Think She's Ordering Flowers Online From Her Local 
Florist...But Is She Really?
Copyright (c) 2006 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesleys.com/



More and more people are turning to the Internet for their
shopping needs. They order everything from clothing, to toys, to
books, to flowers. And, because of its ease of use, speed, and
convenience, online shopping is appealing to all sorts of people,
including big stars like Pamela Anderson. While it may be easy
and convenient to place orders online, the sites we visit may not
always be what they seem. For example, if Pamela Anderson logs on
to the Internet to order flowers for a friend, can she be certain
they're coming from the local florist as the site makes them
appear to? Unfortunately, the answer is no.

We've all heard stories of people being bilked out of money
because of shady online practices. Sadly, that trend seems to
have even permeated the floral industry. One Grandville, Michigan
florist named Roy Sabo, of Sunnyslope Floral, conducted some
informal research into how online practices affect florists and
discovered that deceptive Internet ads are everywhere. These ads
try to make users believe they're legitimate ads from local
florists, but they're really from companies that may not even be
in the state. In addition to misrepresenting their location,
these companies sometimes also add extra fees and up prices to
make extra money. And, when the flowers are received, they may
not be of the best quality.

One thing that makes such deceptive practices over the Internet
particularly troublesome is that regulations prohibiting such
activities are difficult to enforce because online shopping
involves interstate commerce and federal laws. In addition, it's
quite difficult to track some of these companies and make
determinations about which ads are legitimate and which aren't.
Unfortunately, companies that use false ads and links are well
aware of how easy it is to trick the average consumer and how
difficult it is to enforce regulations when it comes to the
Internet.

So, how can you protect yourself and ensure you're truly
purchasing flowers from your local florist? One thing you can do
is to be sure you know the exact website address of your favorite
florist. Next time you stop in to your local flower shop, ask
your florist for the shop's website address and write it down
for future reference. It's also a good idea to work only with
florists who have professional affiliations with organizations
like the Society of American Florists (SAF). These florists are
committed to excellence and are concerned about providing their
customers the best quality for their money. SAF, in fact,
recently called a meeting of its Retail Council to discuss how
deceptive Internet marketing affects florists. The meeting
resulted in the creation of a task force that will look at what
the issues really are and look for ways the issues can be handled
in a positive manner.

With just a small measure of precaution, the next time Pamela
Anderson places an online floral order she can be sure that the
flowers she's ordering are coming from exactly the florist she
believes they are.




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Wesley Berry is member of the American Academy of 
Floriculture (AAF) and President of Wesley Berry Flowers, 
a successful multi-million dollar floral business that 
was established in 1946. He is also the developer of 
http://www.LocalNewsDelivery.com a website that delivers 
local news to over 40,000 communities across the country.  
Recently he also launched a website providing information 
about various places of worship (http://www.local-worship.com) 
throughout the United States. Visit Wesley Berry Flowers on 
the web at http://www.800wesleys.com


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