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But, also a part of our culture are flowers-one of the top gifts to give or receive. Additional Article Information: =============================== 397 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-01-29 11:00:00 Written By: Wesley Berry, AAF Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Wesley Berry, AAF, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Wesley_Berry,_AAF ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4298&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/coffee-and-flowers.shtml#get_code --------------------------------------------------------------------- Hilary Duff Might Coffee And Flowers To Go Copyright (c) 2007 Wesley Berry, AAF Wesley Berry Flowers http://www.800wesleys.com/ Lately it seems like there's a coffee shop on every corner. Gourmet coffees have become such a big part of our lives that celebrities like Hilary Duff are frequently photographed with a steaming cup of joe in hand. But, also a part of our culture are flowers-one of the top gifts to give or receive. Well, naturally it didn't take long for a business savvy person to put the two together! Ernie Dawson, owner of Flowers by Josie, is that smart businessman. Dawson's shop is located in Grayling, Michigan, and it's among the first of its kind-a flower shop with a built in coffee bar. In addition to the beautiful floral designs in the florist's side of the shop, Dawson's coffee counter, cleverly named Thanks-a-Latte, offers hot lattes, steaming cappuccinos, fresh-baked muffins, and chocolates made in Michigan. Dawson's reason for adding a coffee counter sprang from the loss of small gift sales. He says, "In the past, it was the little gifts that customers liked, but Target and Wal-Mart have taken that away from us." Dawson has owned his flower business for almost thirty years, so he's watched many trends come and go, including the decline of the gift side of the business. It is Dawson's hope that the coffee sales will increase traffic in his flower shop. His is the only coffee shop on the main street in his area, so it's probable that Dawson will indeed see his business increase. The cost of putting in the coffee counter was $20,000, which was used to remodel the shop, add sinks, put in coffee machines, and furnish the area with tables and chairs. He also added two part-time employees to his staff. To manage the coffee counter, he tapped his employee of ten years, Juan Portugal. To further boost his sales, Dawson plans to offer special promotions for flowers at his coffee counter, such as coupons on the backs of coffee sales receipts. That way, people can enjoy the natural boost they'll receive from a lovely bouquet of flowers along with their jolt of caffeine. If the idea catches on, Dawson's flower and coffee shop won't be the only one of its kind. In fact, they just might spring up all over the country. And, if they do, you can bet we'll begin to see photographs of Hilary Duff and other celebrities holding both coffee and flowers! --------------------------------------------------------------------- Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of http://www.LocalNewsDelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship (http://www.local-worship.com) throughout the United States. Visit Wesley Berry Flowers on the web at http://www.800wesleys.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/coffee-and-flowers.shtml#get_code ..................................... 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