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Additional Article Information: =============================== 593 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-02-07 10:36:00 Written By: Rick Sloboda Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Rick Sloboda's Picture URL: http://www.thephantomwriters.com/client-img/rick-sloboda-webcopyplus.gif For more free-reprint articles by Rick Sloboda, please visit: http://www.webcopyplus.com/articles AND http://thePhantomWriters.com/free_content/d/index.shtml#Rick_Sloboda ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4361&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/s/15-fixes-failing-website.shtml#get_code --------------------------------------------------------------------- 15 fixes for a failing website Copyright (c) 2007 Rick Sloboda Webcopy Plus http://www.webcopyplus.com If your website's not performing, here's what you can do to improve search engine rankings, engage visitors and convert more sales. 1. Align the site with your objectives Have your business objectives and goals changed since you launched your website? If so, then you need to revisit your website's content to ensure it supports your current business needs. 2. Remove useless items Every item on your website competes for your visitors' attention, reducing the impact of your key message. Is that welcome message necessary? Are some of those buttons redundant? Scrutinize every element to help deliver a strong message and eliminate distractions. 3. Update your information Keep time-sensitive information on your website up to date. If you don't have adequate resources, keep time-sensitive information to a minimum. 4. Edit your web copy for consistency Businesses often have different people adding web copy at different times, which leads to inconsistencies. Review your copy from start to finish with a keen eye on spelling, format, style, narration, tense, flow and so on. 5. Split text blocks into scannable chunks Massive blocks of text discourage visitors from exploring your website. Break up web copy with relevant headlines, subheads, bullet points and short, one-topic paragraphs. Your visitors will thank you by spending more time on your site. 6. Review fonts Check your fonts to ensure consistent size, style and spacing. Consider using a style sheet. Fonts optimal for the Web include Arial, Courier, Georgia, Time New Roman and Verdana. 7. Add new web copy Add relevant web copy frequently to satisfy visitors and search engines alike. Improve search engine rankings and give your visitors a reason to keep coming back. 8. Refresh your graphics Renew your image with new graphics, charts and photos. Many are royalty free. Type in terms like "clip art," "graphics," and "free photos" into your favourite search engine and you're on your way. 9. Make your graphics search engine friendly Give your images <alt> tags with keywords to help improve search engine rankings. 10. Consider your colour theme Go over your colours to ensure they are a part of or at least complement your logo and brand. Dump backgrounds that make it difficult to read web copy. 11. Extinguish flashing content Flashing content irritates visitors and turns them away. It's one step away from announcing, "Congratulations! You're the 1,000,000th visitor! Click here to claim prize!" If you want it to make a point, do so with compelling web copy, placement, font size or colour. 12. Speed it up Your pages should load fast. Don't make your visitors wait 30 seconds or so just to watch your logo spin around. How many times have you retreated from a site while waiting for its intro to load? Relevant web copy is much more likely to grab the attention of a potential client. 13. Re-evaluate PDFs Are you guilty of throwing PDFs onto your website to save time? PDFs are designed for print, not the Web. Unless it's an e-book or a form, offer the information as a webpage and give your visitor the option of viewing it as a PDF. 14. Leave music to the DJs Don't blast music at your visitors. It slows access to your site and can cheapen your presentation. If music is required, hand over the controls to your visitor by making it optional. 15. Repair or delete broken links Check all your links and be quick to repair or delete any that bring your visitors to the '404 file not found' message. If a section is under construction, take it offline. --------------------------------------------------------------------- Rick Sloboda is a Senior Web Copywriter at http://www.webcopyplus.com Free web site tool: http://www.webcopyplus.com/tools More web site tips: http://www.webcopyplus.com/faqs --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/s/15-fixes-failing-website.shtml#get_code ..................................... 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