Free-Reprint Article Written by: David Callan See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== The Most Ignored But Critical Aspects OF SEO Marketing Article Description: ==================== Many people involved in SEO marketing quite often forget that getting your site right to the top of the top ten results for your targeted keyword phrase is only half the job done. There are a number of issues that will still end up impacting tremendously on the final results that you achieve. These issues are as important if not more so than all the wonderful SEO work you will have done up to that point. Additional Article Information: =============================== 808 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-02-27 11:00:00 Written By: David Callan Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by David Callan, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#David_Callan ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4459&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/c/aspects-of-seo-marketing.shtml#get_code --------------------------------------------------------------------- The Most Ignored But Critical Aspects OF SEO Marketing Copyright (c) 2007 David Callan AKA Marketing.com http://www.akamarketing.com Many people involved in SEO marketing quite often forget that getting your site right to the top of the top ten results for your targeted keyword phrase is only half the job done. There are a number of issues that will still end up impacting tremendously on the final results that you achieve. These issues are as important if not more so than all the wonderful SEO work you will have done up to that point. Remember that even if your site is right at the top, other competing sites below you with more attractive headlines can easily end up getting a much higher click through rate. It is also useful to remember that it does not even end with the search engine traffic arriving at your site. What matters even more is how long they will spend at your site. Basically the rule is that the longer they stay, the better and more profitable they will end up being to you. All these are critical aspects of SEO marketing that you cannot ignore. How Powerful Are Your Headlines? There is really no substitute to good strong headlines online. Without them, there is no doubt that all your SEO marketing efforts will fall flat on their face. Just to illustrate the power of headlines, you will often find that the exact position of your web site on the same top page for a certain keyword phrase will often not determine the number of hits you receive. Many times, a site that is right at the bottom of the list will receive more traffic than the site that is right at the top. What makes the difference? You have guessed it, a strong headline that demands attention and therefore "steals" hits from other sites that readers see first and which should have logical gotten the hits first but don't. What makes headline writing even trickier online is that fact that every headline has to be carefully written while keeping a very close eye on popular keywords and keyword phrases. Fortunately despite everything, the art of writing headlines is one that can easily be learnt. A good place to start is with tabloid headlines. Studying these headlines that pull people at supermarket check out counters and then practicing as much as you possibly can will help a great deal in making you a good headline writer. How Engrossing, Valuable And Useful Is You Content? You must be sick of hearing the popular saying that content is king. Still this is a stark reality that you cannot afford to ignore. The only thing that will keep people at your site for long periods is your content. The only thing that will get them to come back frequently is again your content. It is clear that even if you had the best SEO expert in the world, well able to get your site right to the top of the heap, it would all amount to nothing if your content can not hold your visitors captive. Just so that you know how powerful content is, there are numerous sites that are very successful and their entire SEO program has been based on nothing but their content. All they do is work on captivating content using the right keywords. Many of the sites that have used only this strategy have ended up with millions of hits and with heavy traffic coming in from search engines. Do You Harvest Opt-In Email Addresses From You Traffic? Once you have succeeded in getting the traffic to your site and you have also been able to produce the sort of content that has kept them captive at your site long enough for you to generate some useful revenue, there is still one more critical thing that you must do. It is important to harvest email addresses of those that visit your site. No matter how good your content is, there are those who will have difficulties finding you again and need to be constantly reminded of your existence. Do not forget that you are competing with numerous other sites out there and forgetting all about you and your site is easy. By harvesting email addresses of people that you can email on a frequent basis informing them of the latest developments and new posts at your site, you will be well on your way to sustaining and growing traffic figures to your site. The other often-overlooked huge advantage of email is that is easy to forward to friends and colleagues. This is just the sort of viral marketing that can prove to be highly useful to growing your traffic numbers in a hurry. In Conclusion SEO marketing is important. However without taking care of these other critical areas of your marketing, then chances are that you will not be able to reap the full benefits of your SEO efforts. --------------------------------------------------------------------- Article by David Callan. David is an Internet Marketing and search engine optimisation consultant. Visit his website located at http://www.akamarketing.com for articles and tutorials about improving your search engine rankings. --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/c/aspects-of-seo-marketing.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. David Callan can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, David Callan http://www.akamarketing.com --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
