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Article Title:
==============

The Business of American Idol and The Making Of A Star

Article Description:
====================

The culture around pop music is constantly changing, and American
Idol looks to be at the forefront of that change. The making of
the next American pop star will without doubt go through American
Idol. Idol will churn out the most savvy, musically talented
individual possible.


Additional Article Information:
===============================

689 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-03-29 10:00:00

Written By:     Trent Lampe
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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The Business of American Idol and The Making Of A Star
Copyright (c) 2007 Trent Lampe
American Idol Unauthorized
http://www.idolunauthorized.com



The culture around pop music is constantly changing, and American
Idol looks to be at the forefront of that change. The making of
the next American pop star will without doubt go through American
Idol. Idol will churn out the most savvy, musically talented
individual possible.

The business of American Idol is to create a star that is
marketable and that can make them money.  So many things are
looked in the production of the show, such as what needs to be
done to create an image of their contestants that maximizes the
popularity of their soon-to-be-recognized stars; it also protects
American Idols financial investment.  All in all, the American
Idol show is in the business to make money. It looks to package a
star that is sellable and has lasting star power.

Through the entire process of auditions and the actual singing
competition, the end result that the American Idol producers are
hoping to find is the next Kelly Clarkson. Clarkson, the original
winner of the hugely popular music talent show, has had
remarkable success both in sales and critical acclaim.  The
producers of American Idol wish to find with each season, a
contestant with comparable star quality to Clarkson.

To achieve this, American Idol will go through great measures to
find that potential star, which they will mold to fit the star's
audience, and then they will market that star to fully benefit
American Idol economically. Once created, these stars became
icons of the studios themselves. Much like the American Idol
audience, which plays a role in the creation of this star, Idol
producers place enormous amounts of time, money, and energy into
creating a star that the public desires and would pay money to
see and hear.  But for all the time and effort that the Idol
producers invest in their future star, they will get tremendous
returns financially making the process financially worthwhile to
them.

The American Idol winners must sign binding contracts under the
Idol label. From here on, an attachment, whether mutual or not is
created. The dependency between the producers and the star leads
to a relationship where the producers control almost every aspect
of the star's career in order to prevent taking an economic
risk. That initial contract the American Idol winner has to sign
leaves them with little or no free will when it comes to
following the labels rules. Almost every part of the American
Idols' life is controlled by the contract.

Although being under the Idol contract is initially beneficial to
the singer, it eventually begins to hinder their progress, since
the American Idol producers insist on telling exactly what kinds
of music they can sing and where they can perform.  An artist is
in turn unable to grow as a performer. This is the reason why
many American Idol winners, have terminated their contracts and
pursued other recording companies to help them better achieve
their own personal goals.

Of course, it is not just the media that help make or break the
stars - PR companies are also a key factor, working behind the
scenes to try to get the maximum amount of positive exposure for
the star. Between the media and the PR companies, which at times
work together, the exposure of the particular star will be fully
addressed.

American Idols' producers guard their stars ferociously, acutely
aware of the impact bad publicity - or a lack of publicity - can
have on their client.  Publicity is what keeps the particular
star in the public eye, and it is important to know exactly when
to give out information that generates interest in that
particular star.

As long as there is an appetite for fame, news and gossip, the
celebrity machine will survive - and there are no signs so far of
it slowing down. In-fact, each season of American Idol seems
attract even more viewers, and more importantly, more
contestants. For many years to come, American Idol will surely
continue to generate more and more stars. As each new American
Idol season begins, the audience will get to watch and
participate in the making of a star.




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Trent Lampe writes about entertainment and its impact on the 
world. Hands down, American Idol has been one of the most 
profitable and influential shows on television. Along 
with its astonishing success, American Idol has also 
created lots of controversy about how the stars are 
made and treated behind the scenes. American Idol 
Unauthorized is an uncensored view into the world 
of American Idol behind the cameras. Is American 
Idol good clean fun, or just dirty, backroom 
politics?  You be the judge. Buy the DVD today: 
http://www.idolunauthorized.com and discover the
truth for yourself.


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