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Article Title:
==============

The Cupcake Craze

Article Description:
====================

A new trend that has set people purchasing baked goods is
over-priced cupcake shops. I'm seriously not joking. There are
people out here in this country that would pay over three dollars
for a small confectionary cupcake. Celebrities aren't the only
ones that have taken a small obsession to the cupcake fad.
However, their interest in products and stores always drive in
the public by the masses.


Additional Article Information:
===============================

624 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-04-18 11:00:00

Written By:     Ingrid Stenquist
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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The Cupcake Craze
Copyright (c) 2007 Ingrid Stenquist
Successful Office
http://www.SuccessfulOffice.com



A new trend that has set people purchasing baked goods is
over-priced cupcake shops. I'm seriously not joking. There are
people out here in this country that would pay over three dollars
for a small confectionary cupcake. Celebrities aren't the only
ones that have taken a small obsession to the cupcake fad.
However, their interest in products and stores always drive in
the public by the masses. Amy Sedaris highly underrated comedic
icon and actress from 'Strangers with Candy', actually bakes
and sells cupcakes at NYC's Gourmet Garage. She offers recipes
and personal tips for making cupcakes with extra vanlla.

In Maryland, a place called MaggieMoo's became the first to
create the ice cream cupcake. So why are cupcakes so popular?
Well, they certainly make several appearances on TV shows, like
'Sex in the City'. Magnolia, in Greenwich Village, was one of
the first cupcake shops to open in New York, making an actual
appearance on 'Sex in the City' in 1999. Now, they're business
is booming by both fans of the show and fans of cupcakes.
Cupcakes are convenient, portion controlled, and basically the
same as eating a small sized cake with unlimited amounts of
creativity for decoration and flavors.

Instead of having your typical cake and bakery shop, now people
are having pastry shops that are completely dedicated to selling
only cupcakes. Three of the most popular cupcake shops in New
York are: the Buttercup Bake Shop, Crumbs Bake Shop, and Cupcake
Café. However, all three stores claim that they are completely
different from each other. The Cupcake Café is most certainly the
most artistic with hand-crafted incredibly rich butter-cream
flowers that adorn their small cakes. The co-owner of the store,
Ann Warren, has written a book 'The Cupcake Café Cookbook', so
recipes are available to the public that can't reach the small
shop. The Cupcake Café is near 9th Avenue and 39th Street.

The Buttercup Bake Shop sells cakes as well as cupcakes. However,
they have over twenty different varieties of cupcakes and offer
catering service for events. The prices for cupcakes at this shop
are relatively cheap in comparison to other places. At $1.75,
customers are really getting a deal. The store is located on 2nd
Avenue between 51st and 52nd.

Finally Crumbs Bake shop tops the list out with probably the most
over-priced cupcakes in the entire city. However, I actually just
so happened to run into this cupcake factory phenomenon on my way
to a movie, located on the Upper West side of Manhattan. There
are other Crumbs stores located at 3rd Avenue and 78th Street,
and Bryant Park and 42nd St. The thing about these cupcakes is
that they are gigantic and abnormal cupcake sized. They also
throw different candies onto their cakes, making each a unique
and different commercial flavor with incredibly thick frosting.
It's almost too much for prices that can go up to $4.00. Yes,
they have $4 cupcakes. These cakes aren't only coated with a
couple inches thick of a layer of frosting, but also are stuffed
with additional frosting.

Even my hometown in Birmingham, Michigan picked up on the cupcake
craze. There's now a little shop, right down the street from
where most multi-millionaires get their coffee and also
conveniently located next to where I used to work. The L.A. and
New York trend is hitting the suburbs, or at least the
upper-class suburbs. The Cupcake Station offers over 30 different
kinds of cakes with a specific 8 varieties that change each week.
They're priced at $2.75, not as bad as some big city prices, and
are all creative and unique works of confectionary bliss. It
really is a true fascination as to how this small business
suddenly started booming across the nation.




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Ingrid Stenquist is a staff writer for SuccessfulOffice.com,  
which is a call center and answering service business  
hub. They help small businesspeople with their image 
by providing real office addresses, toll free numbers 
and a full team of dedicated employees to impress 
callers and clients. Their advanced call center 
and virtual office operation can help any 
business with it's image - http://www.successfuloffice.com



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