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Three Simple Bank Training Ideas To Improve Customer Loyalty

Article Description:
====================

There can be no greater work related priority than when we are
interacting with a customer, either in person or on the phone. 
Each employee must be keenly aware that the only thing that sets
your business apart from your competitors – long term – is how
you make your customers feel whenever they are interacting with
an employee.


Additional Article Information:
===============================

541 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-04-24 12:48:00

Written By:     Ray Adler
Copyright:      2006-2007, All Rights Reserved
Contact Email:  mailto:[EMAIL PROTECTED]


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Three Simple Bank Training Ideas To Improve Customer Loyalty
Copyright (c) 2006-2007 Ray Adler, All Rights Reserved
Bank Training International, Inc.
http://www.btitraining.com/tips.html



There can be no greater work related priority than when we are
interacting with a customer, either in person or on the phone. 
Each employee must be keenly aware that the only thing that sets
your business apart from your competitors – long term – is how
you make your customers feel whenever they are interacting with
an employee.

If the quality of that "experience" is exceptional, your
customers will become your best advertisers and sources of new
customers by talking about your business to their many friends,
family and business colleagues. The following three simple
suggestions from the bank training world are designed to enhance
the customer's experience while potentially uncovering other
customer needs:

1. Get focused – The initial few seconds of any conversation,
whether it be at the teller window or on the phone, are critical
to making that customer feel special. At that moment of contact,
stop multi-tasking, quickly take a breath and exhale, smile and
then calmly greet the customer, by name if possible. The tone and
pitch of your voice will be welcoming and convey that in that
instance, there is nothing more important to you than serving
them.

2. Look/listen for clues – Customers do and say many things that
may be a clue to existing needs. Consider for a moment how many
situations, circumstances and events occur in a person's life
that require the products and services that you provide. Here is
an illustration we use when we train bank employees. If a
customer is complaining about their car being in the shop again,
then the bank teller should educate them that the bank offers car
loans should they decide to purchase a new car in the future. Be
attentive when talking with your customers and you will uncover
many additional needs you can satisfy.

3. Don't be afraid to ask questions – Make an effort to ask
customers if they are aware that your business offers a
particular product. Again, here is what we teach banks. While
processing a transaction, for example, say "By the way Sue, were
you aware that ABC offers competitive rates on home refinancing?"
 Another example would be to ask a customer "John, I don't know
if you were aware of this, but we offer an excellent array of
quality investment products. Is that something you might be
interested in now or down the road?" You'll be surprised at the
opportunities you'll uncover by being willing to ask questions.

Remember, your customers have many needs. Your challenge is do a
better job to insure that they are the only business to satisfy
the particular needs your business addresses. You do it by
educating your clients on the full array of products and services
you offer. Today's marketplace is so competitive that you can
ill-afford to miss a single opportunity to better serve your
customers each and every time they meet you in person or call on
the telephone. If you don't take care of your customers, your
competitors will.

If you can be more effective in educating your customers as to
the wide array of products and services you offer, then when the
need arises, they will acquire those products and services from
you. It's just that easy. 




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(C) 2006-2007 Ray Adler, All rights reserved. Ray Adler, founder 
of Bank Training International, Inc., works with banks across 
the nation to upgrade their sales cultures while retaining 
their community bank values and commitment to personalized 
customer service. For information on bank sales cultures and 
differentiation visit http://www.btitraining.com/tips.html

Please visit Ray's Web site at http://www.btitraining.com/tips.html
for additional articles and resources.



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http://www.btitraining.com/tips.html



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