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Additional Article Information: =============================== 889 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-05-07 10:12:00 Written By: Ivana Katz Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Ivana Katz's Picture URL: http://www.web4business.com.au/images/IvanaKatzG.jpg For more free-reprint articles by Ivana Katz, please visit: http://www.thePhantomWriters.com/recent/author/ivana-katz.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4822&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/k/website-need-extreme-makeover.shtml#get_code --------------------------------------------------------------------- Does Your Website Need An Extreme Makeover? Copyright (c) 2007 Ivana Katz Websites 4 Small Business http://www.web4business.com.au It was Friday night and I was enjoying a quiet dinner at home, when suddenly CRACK! part of my tooth broke off!!!!! "Damn" I thought, "Now what?" I immediately went online to see if I could find a dentist that is open on Saturday morning. So I searched and searched. The good news was there were plenty of dentists in my area ... the bad news was that I couldn't find whether they were open on Saturdays. After looking through various websites for about an hour, I narrowed it down to three dentists, who were open on the weekend. But in the end there was no competition as only one of the dentists had a professional looking website! Don't get me wrong the website wasn't flash, but it was clean, easy to navigate and most of all, provided me with the information I was looking for. I phoned the next morning, made an appointment and even got to see a dentist that day! After that experience, it really hit home ... what difference a professional looking website makes! I am sure most of the dentists in my area are great at what they do, but none of their websites portrayed that. As a result they lost a customer who will spend hundreds, possibly even thousands of dollars on their services. So if you have a website and are hoping it will bring you lots of visitors who will turn into paying customers, it is EXTREMELY, let me say that again EXTREMELY IMPORTANT that your website: 1. Is Visitor Friendly What this means is that your customers must be able to find what they are looking for easily and quickly. And that means a great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it's best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top. 2. Focuses on your customer's needs Rather than trying to "sell your business", let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don't try to sell visitors your products or service, help them. 3. There are no spelling mistakes Ensure there are no spelling or grammatical errors. Check that all links are working and graphics display correctly. 4. Proves credibility Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you offer great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this. You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits. 5. Contact details Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page, include your details in "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address and most importantly, don't forget to include your business hours. 6. Offers a Money Back Guarantee The longer the guarantee, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime. Remember you are trying to take the risk out of doing business with you. 7. Provides information that people are looking for If you don't provide it, someone else will. Content is still the king. You should include as much information as possible not only detailed descriptions and prices of your products and services, but also free resources, articles, reports, ebooks relating to your industry, service and products. You can easily source free information on the internet. This will ensure that customers will keep coming back to your website, even if it is just to get information. The more they visit, the more you will stick in their mind as an expert and the next time they are ready to order your products/services, you will be their first choice. If your website features any of the following, your website definitely needs an EXTREME MAKEOVER or at least a face lift. * Flash intros, revolving globes, bevelled line separators, animated mail boxes * Loads of pop up or pop under boxes * Autoplay music. Allow your customer to play music only if they choose. * Hit counters of the free variety, which say "you are 27th visitor" * Date and time stamps, unless your website is updated daily or weekly * Busy backgrounds. Ask yourself - does my website portray the professional image I want my customers to see? Have I provided all the information that my customers may want or need to know? If you answered no to either of these, call your website designer today or you could lose thousands of dollars as your customers head to your competitor's door. --------------------------------------------------------------------- Ivana Katz is the owner of Websites 4 Small Business, a company specialising in the design and promotion of growing, small and home-based business websites. She believes that every business deserves to have a successful website, no matter what its budget is. [EMAIL PROTECTED] - http://www.web4business.com.au --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/k/website-need-extreme-makeover.shtml#get_code ..................................... 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