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Article Title:
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Right Pricing, or Pricing for Exclusivity

Article Description:
====================

You know the price you want to charge. But, you worry. You worry
that some people won't be able to pay. More than that, you worry
about issues of social and economic justice. You worry whether
the price that feels good to your heart is somehow 'wrong' or
off-the-scale of morality.  How do you reckon between the price
that feels good to your heart, and that really supports you and
your business, versus your perception of what people can pay?


Additional Article Information:
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966 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-05-15 10:00:00

Written By:     Mark Silver
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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Right Pricing, or Pricing for Exclusivity
Copyright (c) 2007 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



You know the price you want to charge. But, you worry. You worry
that some people won't be able to pay.

More than that, you worry about issues of social and economic
justice. You worry whether the price that feels good to your
heart is somehow 'wrong' or off-the-scale of morality.
Especially when the people you are helping don't seem to have
too much, or are non-profit clients.

How do you reckon between the price that feels good to your
heart, and that really supports you and your business, versus
your perception of what people can pay?

What IS your right price?

Your right price goes beyond the dollar amount. There is a
resonance to the price that is intuitive. It just -feels- right.

Honoring what your heart feels to be your right price is
profound. Because the question isn't about whether it's your
right price. And it's not a matter of either your right price,
or social and economic justice. The question is... what is the
question?

Who is responsible for people who need help?

This can be a real sticky wicket. We want to help, but where is
that desire to help coming from? Do you fear that if you don't
help them they'll never get help? Do you fear that if you don't
help them then you are somehow unworthy?

Or is the desire to help coming from a sense of inspiration and
connection in your heart?

When we jump into helping people with a sense of trying to save
them, or save ourselves, we can't see the truth of the
situation. That fear we feel obscures our vision, and we can't
really see who it is we're trying to help.

Remember that everything comes from Source. Source is where the
help comes from. The help you provide is merely an expression of
that help. You are not the Source of the help.

When you deny your heart's Right Price in favor of trying to
'save' people out in the world, then you are taking on God's
job. You are saying that you are responsible to save the world,
or at least the part of the world you are looking at.

That's a big job. It's exhausting, depleting, and ultimately
futile. You can't save all of those people.

You mean just let all of those people suffer?

Uh, no. That's not what I'm saying. We need to be active
participants in the world. We need to engage and give where we
are asked to give. We can't just accumulate- we need to give,
too.

However, if your focus is entirely on the giving side of the
equation... from what empty barrel are you giving?

Spiritually- you need to receive before you can give. Your heart
needs to be full before you can act powerfully in the world.

Guess what- the same principle applies to your business. Only if
your business receives what it needs can it act in a generous
manner.

Are you getting my drift? Your Right Price is not something you
can argue with. Your impulse to help is right on, but let's
disconnect it from the question of your Right Price.

How? Well, if you're willing to first say Yes to your Right
Price, then I have a few ideas to share.

Keys to Giving the Help

 * Sometimes adversity brings out the best.

Let's say your right price is too high for a client who wants to
work with you. It's possible that the client then rises to the
occasion. What does that mean?

It means the price wakes them up in some way. It may wake them up
to say: "Yes, actually I do need to give this problem a higher
priority. I need to focus more attention on it, and I'm willing
to pay- or to work towards being able to pay."

It may also wake them up: "Wow, your course costs so much money!
At first I was angry about it, that you would charge so much, but
now, actually, I'm grateful. The timing of the course was just
wrong in my life, and I was wanting to take it just because I
didn't want to miss anything. I'll catch it the next time, when
my finances, and my schedule, are in a better place."

In other words, your Right Price may mean someone can't hire
you- and it may be in their best interest not to hire you right
now. Or, it may mean that they find themselves surprised and
willing to pay your right price- and happy about it.

 * To be generous, it's good to be rich.

This is a spiritual teaching of the heart, but it also applies in
the material realm. If you have clients who pay your true Right
Price, you may find yourself with the spaciousness to give to
others at a reduced rate or pro-bono... without feeling like you
are depleting yourself.

It will be a true giving from the generosity of what you have,
not going into energetic, spiritual, or economic debt in order to
give.

 * Put yourself in service.

We all want to be in service. If you are truly being called in
your heart to help, go volunteer with an organization. Engage
with your community. Serve on a board of directors, or at a soup
kitchen. Offer what you can to those around you.

Just know that you don't have to starve your business in order
to help people in need.

Remember: there are over 6 billion people on the planet. You
can't save even a fraction of them. But, if you listen to your
heart, and receive what is wanting to come to you, you can be in
a full and generous place to help in many ways.

The best to you and your business,

Mark Silver




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Mark Silver is the author of Unveiling the Heart of Your 
Business: How Money, Marketing and Sales can Deepen Your 
Heart, Heal the World, and Still Add to Your Bottom Line. 
He has helped hundreds of small business owners around 
the globe succeed in business without losing their 
hearts. Get three free chapters of the book online: 
http://www.heartofbusiness.com



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