Free-Reprint Article Written by: Rick Sloboda See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== How To Dance With Google Article Description: ==================== Millions of websites attempt to seduce Google and its competitors to score high search engine rankings. But what is the best path to this lucrative romance? Additional Article Information: =============================== 619 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-05-22 12:00:00 Written By: Rick Sloboda Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Rick Sloboda's Picture URL: http://www.thephantomwriters.com/client-img/rick-sloboda-webcopyplus.gif For more free-reprint articles by Rick Sloboda, please visit: http://www.webcopyplus.com/articles AND http://www.thePhantomWriters.com/recent/author/rick-sloboda.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4875&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/s/dance-with-google.shtml#get_code --------------------------------------------------------------------- How To Dance With Google Copyright (c) 2007 Rick Sloboda Webcopy Plus http://www.webcopyplus.com Millions of websites attempt to seduce Google and its competitors to score high search engine rankings. But what is the best path to this lucrative romance? While there are more than a few website promotion tactics, you have two primary means to establish a relationship: court Google and other search engines with alluring web content; or simply pay to get lucky. Pay per click campaigns This popular search engine marketing tactic can get you substantial presence in just hours or days. However, after you clear the floor of fraudulent clicks (from competitors eating up your marketing budget) and tire kickers, you might end up with less-than-anticipated conversions, if any at all. Big businesses with hefty marketing budgets might be able to absorb such losses. But if you're a relatively small business, blowing your budget with nothing to show for it can be crippling. Depending on the market demand for your keywords and clicks, a pay per click campaign could range from just a few dollars to thousands per day. Hence, if you go this route, be sure to have someone well informed and reputable conduct meticulous testing and analysis on your behalf. That way, you can identify what's not working and swiftly make adjustments to improve conversion efficiencies. Organic search engine optimization Organic search engine optimization (SEO) is achieved by optimizing your web content with the right keywords and acquiring inbound links. Both tactics help boost search engine rankings and drive traffic to your site. The con of this website promotion strategy is it typically takes three to six months to advance to search engines' top pages. However, once you get there, it's possible to maintain your position with no budget and little effort. Plus, web users consider organic search results to be more trustworthy than pay per click ads, hence, potential clients are twice as likely to click on the organic listings. Moreover, organic results build credibility in the marketplace, which further establishes your business and brand for long-term success. Wear a white hat Whether you conduct the organic search engine optimization campaign or have someone do it for you, be sure to play by the rules. This is often referred to as "white hat" SEO. Try to manipulate the likes of Google with "black hat" SEO and chances are you'll be deemed a 'spammer' and disappear from search engine rankings altogether. Not good for any bottom line considering Google alone receives more than 350 million searches per day, and provides the search results for AOL Search, ICQ Search, Netscape and others. To oust those who've entered the dark side of SEO, Google performs frequent updates industry types call the "Google Dance." While these events were initially held monthly, Google now maintains a database that's updated continuously. As a result, the 'dances' only take place when Google needs to make major changes to its algorithm (a complex set of rules used to determine website rankings). If you play by the rules and feature relevant web content and high-ranking inbound links, each update or dance can bring you closer to the top spot. On the other hand, if you break search engine rules and regulations, it could be your last dance, at least for a while. To pay or not to pay? If you can afford it, a combination of organic search engine optimization and pay per click advertising can generate leads and sales in both the short and long term. But if you have to choose between the two, going organic provides the most significant margins over the long term. Regardless of the website promotion route you choose, your web content must promote usability and readability, and comprise strategic calls to action to turn the additional traffic into sales. --------------------------------------------------------------------- Rick Sloboda writes web content with http://www.webcopyplus.com Website promotion services http://www.webcopyplus.com/services More search engine marketing tips http://www.webcopyplus.com/articles --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/s/dance-with-google.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Rick Sloboda can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Rick Sloboda http://www.webcopyplus.com --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
