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Article Title:
==============

Making The Cut

Article Description:
====================

One of the hardest working groups of Independent Professionals
out there are professional golfers. It may look like they have an
easy job just hitting a ball around while enjoying the outdoors,
but as Paul Harvey says, 'Here's the rest of the story...'


Additional Article Information:
===============================

552 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-06-20 12:00:00

Written By:     Robert Middleton
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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Making The Cut
Copyright (c) 2007 Robert Middleton
Action Plan Marketing
http://www.ActionPlan.com



One of the hardest working groups of Independent Professionals
out there are professional golfers. It may look like they have an
easy job just hitting a ball around while enjoying the outdoors,
but as Paul Harvey says, "Here's the rest of the story..."

I spent a good hunk of this past weekend watching the U.S. Open
golf tournament with my wife's son, Palden. He's a passionate
amateur golfer and knows everything about the game, from obscure
rules to the history of most players on the tour.

He pointed out one player, Justin Rose, and related the
following.

Rose was a golf prodigy and, at age 17 in 1998 when still an
amateur, came in 4th place in the British Open (no mean feat). As
an amateur you don't earn any winnings, so buoyed by his
success, he turned pro immediately, no doubt anticipating a rosy
future (pun intended).

And then for 26 consecutive tournaments he didn't make the cut!
This means he didn't score well enough in the preliminary rounds
to play in the final rounds and earn some prize money.

In fact, Justin Rose didn't earn a dime in golf for about three
years!

I can only imagine how disappointing and frustrating this must
have been for him. But you've got to hand it to the guy. He was
passionate enough to slog it out for 26 tournaments. That's true
persistence and commitment.

Did he give up golf as a bad job and turn his hand to something
else (as most reasonable, sane people would do)?

Not on your life. He kept at it. In 2001 he earned the paltry sum
of $30,755. In 2002 he jumped to $206,000 and it increased
steadily from there. In 2006 he earned $1,629,000.

Rose is no Tiger Woods, but he's not a bad player. In fact at
the beginning of the last round on Sunday he was actually even
with Tiger for a few holes. Ultimately he slipped behind with a
final score of 11 over par and tenth place.

It was a tough game on a killer of a course. Even Tiger
ultimately lost to the Argentinian, Angel Cabrerra (by one
stroke), in one of the most exciting finishes to a golf match
I've ever seen.

Rose may not have won the tournament but he did earn $154,000.
Not bad take-home pay for a few days work. He's already
surpassed a million for this year and the golf season is less
than half over.

I suppose the message for Independent Professionals is pretty
clear: It takes persistence in any endeavor to ultimately make a
mark. And even if you work with focus and commitment, it doesn't
mean you'll end up at the top of your game.

After all, there will always be people like Tiger Woods whom
you'll rarely beat. But you could hardly call Justin Rose a
failure. Just the contrary. Now Rose makes the cut most of the
time. And he makes a very decent living doing what he loves.
Think of Justin Rose when you can't get the attention of a
prospective client. Imagine his persistence when you don't get
an appointment. Consider his determination when a deal falls
through. One thing you can know for certain, Justin Rose would
keep slogging on the links until he made the cut. 




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Robert Middleton, the owner of Action Plan Marketing, has been 
helping Independent Professionals be better marketers since 
1984. On his web site http://www.ActionPlan.com find valuable
resources, products and programs for attracting more clients. 
Get a free copy of his Marketing Plan Sart-Up Kit.



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