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How To Stand Out During Interviews & Get The Job You Want

Article Description:
====================

If you want a job, a great job, you have to shine in front of
perspective employers. This means making a great impression that
lasts for days, weeks, or more after your interviews are over.
This impression is called personal branding. Just like companies
brand themselves so they can stick out from their competition, if
you want your dream job, it's time for you to do the same.


Additional Article Information:
===============================

677 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-06-21 10:00:00

Written By:     Terri Kelly
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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How To Stand Out During Interviews & Get The Job You Want
Copyright (c) 2007 Terri Kelly
Career Insights, Inc.
http://www.careerinsightsinc.com



Are you being remembered by prospective employers as you seek out
new job opportunities, or are you a "me too" candidate that no
one is noticing during the interview process?

Has this ever happened to you? You read a job description and
said, "That's me! I would be perfect for this position." You
went on the interview, thought you did a great job, but did not
get called back? You probably didn't get hired because they
forgot who you were.

If you want a job, a great job, you have to shine in front of
perspective employers. This means making a great impression that
lasts for days, weeks, or more after your interviews are over.
This impression is called personal branding. Just like companies
brand themselves so they can stick out from their competition, if
you want your dream job, it's time for you to do the same.

What is personal branding? It's the sum of your beliefs, values,
character, talents, experiences, and vision. Your brand is a
brief, intriguing description of yourself that becomes a powerful
statement to convey to employers why you are perfect for the job.
You can utilize your personal branding statement in your resume,
cover letter, thank you letter, or to help craft the answer to
the common interview question, "Tell me about yourself."

There are four ways to create and communicate a powerful personal
brand in your job search.

1. Root Your Brand In Substance

A great brand screams quality. What have you done in your career
that you would consider to be quality work? How have you made a
difference in the companies you have worked for? For example, did
you lead a team to a spectacular project completion? Did you save
money, make money, or create a process that changed the way your
company did business?

Get these hard-earned results on paper. Own your accomplishments.
Results are what employers want first before knowing more about
you. If you are fluffing your way through interviews without the
hard facts of why you are the best candidate, you will not get
the job.

2. Know Your Value-Service Relationship

Great brands are great because they produce an experience, a
product, or service to a target audience. Your target audience on
an interview is the company you are interviewing with. Your goal
on an interview is to not focus on yourself, but instead on
serving others. Focus on understanding how you can make a
positive difference and leave a permanent mark. Ask yourself,
"What's in it for them to hire me? How will I benefit the
organization? How will my skills add value and help solve the
problems and challenges they are facing now and in the future?"

3. Create Your Personal Brand Statement

Once you know the results you produce and how you are of value to
others, you are ready to create your personal branding statement.
Your branding statement contains what you bring to the party. 
For example, are you are hard working, independent, and
adventurous? Are you versatile, adaptable, and resourceful? Are
you down to earth, honest, and authentic? Are you reliable,
tough, desirable, and capable? Ask yourself, 'How am I unique?"
"What sets me apart from others in a positive manner?" Your goal
is to distinguish yourself. What identity will best support your
career objectives? The key is to keep it simple and consistent.
You are looking to boil down your answers into a statement that
is simple and consistent--one sentence--that describes how you
are distinct from other job candidates.

4. Develop A Communications Contact Strategy

Include a list of places where you can communicate your personal
brand, such as in meetings, conventions, or special projects.
Include names of people you can contact to let them know you are
looking for a new job. Who you will contact, and when will you
communicate with them, becomes the foundation and structure for
you spreading the word about you.

Your personal brand is a process and a journey. Use your personal
brand to get what you want and more in your career.




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Terri Kelly, founder of Career Insights, Inc., partners with 
clients to develop a vision and mission to enhance their 
leadership skills and personal effectiveness. Her clients 
include managers, executives, and entrepreneurs from a wide 
variety of companies and industries. Terri has a MA in 
Communications, with an emphasis in Human Resource 
Management and Organizational Development. Terri 
can be reached via email at [EMAIL PROTECTED] 
by telephone at 248-620-5598 or via the web at 
http://www.careerinsightsinc.com


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