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If your customer perceives that your offering adds value to their life or business, then there is a good chance that customer will do business with you if you ask for his business. Additional Article Information: =============================== 354 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-06-28 17:00:00 Written By: Jon M. Stout Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Jon M. Stout's Picture URL: http://www.thephantomwriters.com/client-img/jon-stout.jpg For more free-reprint articles by Jon M. Stout, please visit: http://www.thePhantomWriters.com/recent/author/jon-m_-stout.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5032&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/s/the-value-added-proposition.shtml#get_code --------------------------------------------------------------------- The Tea Room Business Plan - The Value Added Proposition Copyright (c) 2007 Jon M. Stout Golden Moon Tea http://www.GoldenMoonTea.com Business does not exist in a vacuum and you will not be successful just because you are a nice person. Business doesn't work that way. All business represents an exchange of one form or another and the exchange is usually facilitated by money. The essence of the exchange however is the perceived value added on behalf of the customer. If your customer perceives that your offering adds value to their life or business, then there is a good chance that customer will do business with you if you ask for his business. Without perceived value added however, you will not get the business and your business will fail. It is as simple as that. But remember that value must be perceived and communication to customers and prospects is as important as the value itself. What are the ways to establish perceived value in a Tea Room Business? First, understand the world of tea. Tea education is important if you are going to open a tea business. The more you know about tea, the more you will be able to educate your customers. The more you teach your customers, the more satisfied clients you will have. Satisfied customers become repeat customers which is what your goal is for your business. A tea room is a business that provides high quality tea and food products coupled with a comfortable, attractive setting and good service. Each element sends a message that reinforces a value added proposition. With the proper value added proposition, the tea room will be able to sell on quality (not price) and charge a premium price for products and services. Specific ways to establish the value added proposition are: * Provide only the highest quality tea products * Utilize only the best tea ware * Develop a menu that will offer complementary products that enhance the tea drinking experience * Provide a tea environment that is totally warm and welcoming * Develop a culture of customer satisfaction * Finally communicate your value added proposition to everyone you meet Tea Room Tip: No mater how strong your value added proposition, it will not be effective unless strongly communicated to your customer audience. --------------------------------------------------------------------- Jon M. Stout is Chairman of the Golden Moon Tea Company. For more information about tea, (http://www.goldenmoontea.com/greentea) green tea (http://www.goldenmoontea.com/blacktea) and black tea go to http://www.goldenmoontea.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/s/the-value-added-proposition.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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Stout can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Jon M. 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