Free-Reprint Article Written by: Rick Sloboda See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Is Your Web Content Self-Centered? Article Description: ==================== Too many businesses turn people off with self-absorbed websites. The following guidelines will help you avoid this common pitfall. Additional Article Information: =============================== 354 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-07-30 11:00:00 Written By: Rick Sloboda Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Rick Sloboda's Picture URL: http://www.thephantomwriters.com/client-img/rick-sloboda-webcopyplus.gif For more free-reprint articles by Rick Sloboda, please visit: http://www.webcopyplus.com/articles AND http://www.thePhantomWriters.com/recent/author/rick-sloboda.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5115&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/s/web-content.shtml#get_code --------------------------------------------------------------------- Is Your Web Content Self-Centered? Copyright (c) 2007 Rick Sloboda Webcopy Plus http://www.webcopyplus.com Too many businesses, large and small, turn people off with self-absorbed websites. Does your web content merely brag about your company's "industry leading" products, features and services? If so, you might be boring your visitors and helping out your competition. Customer-centric web content is a quick and effective means to engage visitors and turn them into customers. Plus, from a branding perspective, how you communicate with your target market says a lot about your company's true focus. Are you striving to provide clients solutions and opportunities, or are you just out to grab additional dollars? To be a true customer-driven business, you should be orienting all business messages and processes to customer wants and needs. In fact, the driving force of your company and culture should be to meet those desires to the fullest. Here's a typical and all-too-common example of self-centric web content: We're the best learning management system (Company name) is the revolutionary online training system. We've won awards... What's this company focusing on? Its customers' needs? Supposedly not. Here are some guidelines to help establish customer-centric web content: 1. Get familiar with your target audience before writing. What are their concerns, for instance? This helps to position your product or service as a solution to their problems. 2. Promote what visitors want or need -- not what you sell. Your product's won awards? That's terrific, but be sure to accentuate what it means to your visitors. 3. Focus on benefits rather than features. What does your visitor have to gain from your product or service? 4. Speak to, not at your customers. Build a rapport with your visitors by using a second-person voice, such as "you" and "your." By communicating to potential clients with web content geared to their needs and wants, you'll keep them on your website longer. And the longer you keep their attention, the more they'll realize how you can fulfill their desires. Remember, in the age of the Internet, consumers are in the driver's seat. If you're not catering to your visitors, the likes of Google, MSN and Yahoo will quickly guide them to a competitor that does. --------------------------------------------------------------------- Rick Sloboda is a web content expert at http://www.webcopyplus.com Web Content FAQs http://www.webcopyplus.com/faqs More web content tips http://www.webcopyplus.com/articles --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/s/web-content.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Rick Sloboda can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Rick Sloboda http://www.webcopyplus.com --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
