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Article Title:
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Get Peace Of Mind With These 10 Questions For Your Jeweler

Article Description:
====================

Many consumers want to purchase ethically sourced jewelry yet
they do not know enough about this emerging product category to
even begin to talk to their jewelry. This article provides
knowledge and the right questions to empower the consumer
interested in purchasing social responsible jewelry.     


Additional Article Information:
===============================

1039 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-09-06 11:01:00

Written By:     Marc Choyt
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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Get Peace Of Mind With These 10 Questions For Your Jeweler
Copyright (c) 2007 Marc Choyt
Reflective Images
http://www.celticjewelry.com



Would you knowingly wear a wedding ring or a pair of earrings
created by mistreated labor or made with metal that was mined
without regard to the environment?

Though we buy jewelry to mark special occasions or commitments,
jewelry, to many independent jewelers, is just a commodity.
Please know that if you're not asking your jeweler the ten
questions in this article you may well be supporting practices
that are - at best - morally unacceptable.

Knowledge is power - and so are your dollars. Believe me, as the
owner of a jewelry company, I know jewelry companies pay
attention to their customers' questions and concerns. Certainly
many in the jewelry industry who I count as my friends want to be
socially and environmentally responsible, but they don't believe
the market is there. Help me prove them wrong!

1. Do you have any fair trade jewelry products?

This is an obvious place to start the conversation, but it's
important and their manner of responding to you will tell you a
great deal about their overall commitment to your peace of mind.

Do they seek to change the subject quickly? Or do they answer
with a proud "yes"?

At present, Fair Trade jewelry manufacturing is just in its
initial phases in the mainstream jewelry industry. Third party
fair trade certification is not available for any jewelry
products and there are some companies that make valiant attempts
to adhere to basic principals of fair and equitable exchange.
These include companies that are manufacturing in the US and a
few that are manufacturing internationally.

2. Who made this piece of jewelry?

Try to drill down with this question and ask about components,
such as the metal, gem and even chain, all of which can come from
different places. The answer, "I do not know," can be perfectly
legitimate because this information is not commonly known by all
sales people. At that point, you might ask for the answer to be
researched.

The jewelry business, like many other businesses, purchases
outsourced materials from places such as China, Thailand, India
and Indonesia. A few American designers still have small shops,
and it is not unusual to have a bench worker with a CADCAM in an
independent jewelry store. Though technically not fair trade,
jewelry from an American manufacturer is more likely to be able
to be traced to its sources.

3. Where did the gold and silver from the jewelry come from?

It is possible to purchase domestic gold and silver from a major
refining company that recycle metal, as we do for in house
fabrication. It just might cost a little bit more.

Outsourced pieces can come from any source-even dirty gold. Even
a company that tries to work only with gold from recycled sources
cannot be assured in all cases where the metal comes from simply
because it takes so many components to creates one piece of
jewelry. Ideally you will be able to get this level of disclosure
from your vendor.

4. Where were the gemstones mined?

Your jeweler may not be able to offer up an immediate answer, but
he or she should be able to with time, find the answer to this
question. Even in my small company, we have hundreds of gemstones
and they come from just about every continent.  Yet research is
possible.

5. How does the mining at this site impact the environment?

A jeweler might have difficulty with answering this question, yet
you may learn something which influences your decision.
Particularly with the more boutique gems, a jeweler might have a
direct relationship with a mine source, which results in
particular gems which can be sold at a premium.

If the gem is mined in Canada or some part of the US, you can be
more certain that it follows certain environmental standards.

6. Do you know the labor conditions at this specific mine?

As in question five, this question is perhaps easiest to answer
in the larger, more expensive stones which at times can be traced
to a source. In many cases, a jeweler is dealing with a secondary
source in a gemstone purchase-buying from someone who has no
direct contact with the mine itself.

7. Can you tell me about where the piece was cut and the labor
standards they practice in the gem factory?

After gems are mined, they go to a cutting factory. There are
thousands of small, artisan cutting factories. Conditions vary
from place to place. Some gem dealers, however, cut their own
stones and it might be possible for a jeweler to actually know
what the conditions of the factory are.

8. Do you have a fair trade gemstone available as an
alternative?

One can get some gemstones on a fair trade basis. This is
particularly true for rubies, emeralds, sapphires and many other
precious gemstones.

9. How sure are you that this diamond is one hundred percent
conflict free?

No jeweler in the US in his right mind would knowingly purchase a
conflict diamond. Yet Amnesty International still reports
conflict diamonds are being sold. Canadian diamonds are an
option, and there is a movement to produce Fair Trade diamonds,
but ultimately where you buy your diamond becomes a matter of how
much you trust the seller.

10. What do you - retailer or manufacturer - do in your business
to support environmental sustainability?

There are a number of things that a jeweler can do to support
environmental sustainability, from recycling to using chemicals
which are less toxic to the environment, all of which will save
money. To see how aware your jeweler is of these issues is good
information to know as it's an indicator of their overall
conscientiousness towards sustainable and responsible business
practices. See my article on this subject also in this blog.

In Conclusion:

It's up to all of us - precious gem and metal suppliers, jewelry
manufacturers, retailers and customers - to promote trade that is
fair and equitable to everyone involved. Knowledge is power - and
asking these questions gives you the power to spend your money in
a way that will change the world.

With your support, we can create a grass roots movement that will
change the way business is done.





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Marc Choyt is President of Reflective Images, 
http://www.celticjewelry.com a jewelry company 
practicing socially responsible business. Marc 
authors http://www.fairjewelry.org supporting 
eco/fair trade jewelry, and http://www.circlemanifesto.com 
a business model based on indigenous wisdom.





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