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Additional Article Information: =============================== 450 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-09-26 11:24:00 Written By: Judy Murdoch Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Judy Murdoch, please visit: http://www.thePhantomWriters.com/recent/author/judy-murdoch.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5249&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/m/are-you-boring.shtml#get_code --------------------------------------------------------------------- Are You Boring Your Prospects Away? Copyright (c) 2007 Judy Murdoch Highly Contagious Marketing http://www.judymurdoch.com/workbook.htm Quick, Jeopardy fans, here's the answer: "Warm milk, lullabies, and most 30-second introductions" Now, what's the question? If you said, "What are things that put people to sleep?" you are right! You're Not Trying to Put Them to Sleep, but... Here's how most people I meet introduce themselves: "Hi, I'm (insert your first and last name) and I'm a (insert your title). Sometimes they add the company they work for as in: "Hi, I'm John Smith, I'm a Realtor with Big Realty." If you introduce yourself this way perhaps you are wondering what's the big deal? Everyone you meet introduces themselves this way and it seems perfectly fine to you. The Big, Unspoken Question You MUST Answer Here's the problem: you didn't answer the other person's big question. The question that, if you answer it, will immediately perk them up give them a strong desire to learn more about you. The question is, "How can you help me get rid of a problem that is giving me a lot of trouble?" Now, I doubt you will ever meet someone who will ever ask you this question right after they say "Hello." It would seem rude and disrespectful. But that doesn't mean you shouldn't answer their question. How to Answer the BIG Question Quickly and Gracefully So how do you tell people what they really want to know? Here is one way to do it and with grace. When you introduce yourself substitute a very short description of who you help and the problem you help them with. For example: Ho Hum Introduction: "Hi, I'm Ben Smith, I'm a Real Estate Broker with Remax of Cherry Hills." Interest-getting Introduction: "Hi, I'm Ben Smith, I help new home buyers find a perfect first home." Now it's your turn. Think about how you typically introduce yourself in business situations and see if you can change your introduction so that you answer the other person's question about how you can help them. Final Word: Try It and See What Happens I realize that introducing yourself by identifying who you work and the problem you help customer solve may feel awkward at first. Doing something new almost always does. To get past the initial awkwardness: 1. Try your new introduction out at least six times with people you feel comfortable with. Ask them for help to make your introduction smoother. 2. Try your new, refined introduction at your next networking event. 3. Add your new introduction to your email signature and other signatures you use when you're commenting in forums and blogs. I bet you'll start noticing more of the right people getting interested in your products and services a lot faster. Try it and see. --------------------------------------------------------------------- Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, "Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!" go to http://www.judymurdoch.com/workbook.htm You can contact Judy at 303-475-2015 or [EMAIL PROTECTED] --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/m/are-you-boring.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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