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Article Title:
==============

The real estate agent with the best online tools, rules! Six ways to make sure 
you can take your place on the Internet.

Article Description:
====================

To be successful in today's market, the real estate professional
has to do a lot more than they did previously. Today's market is
fast-moving and it's electronic. Either take your place or find
a way to be content sitting on the sidelines watching the market
pass you by.


Additional Article Information:
===============================

433 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-10-01 11:12:00

Written By:     Peyman Aleagha
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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The real estate agent with the best online tools, rules! Six ways to make sure 
you can take your place on the Internet.
Copyright (c) 2007 Peyman Aleagha
RealtySoft
http://www.realtysoft.com



To be successful in today's market, the real estate professional
has to do a lot more than they did previously. Today's market is
fast-moving and it's electronic. Either take your place or find
a way to be content sitting on the sidelines watching the market
pass you by.

If you want to take your place, there are few essentials that you
must do. These include the following:

#1. Start with a website.  78% of new home buyers start their
search on the web. If you're not there, you're already behind.
Make sure your website represents you and your area of specialty
thoroughly.

#2. Optimize and focus. Make sure your website is search-engine
optimized – this is important. Remember that search-engine
optimization is more than throwing a few keywords onto the site.
Optimum keywords must be reflected in your content (text) as
well. Also make a point of swapping links with other sites  --
consider doing this with other agents or brokers, lawyers, home
inspectors, mortgage brokers, etc. Increasing the number of links
to your site will improve your search-engine rankings
dramatically!

#3. Take your desk with you. You're on the run and the market is
moving quickly. You must be able to access your basic tools –
calendar, contacts, key forms, listings, messages – from wherever
you are. Wireless access is available everywhere so there's
little reason for a smart real estate agent or real estate broker
to be out of touch with key tools.

#4. Incorporate IDX listings to your site. By taking advantage of
IDX technology you can make all your local MLS listings available
right from your site. This means that prospective buyers don't
need to go anywhere else but your site.

#5. Syndicate your listings. Putting your listings up on your
site is one thing, but syndicating them with Google Base, Trulia,
Oodle, LiveDeal, Propsmart, and RealEstate.com is a great way to
expand the reach of your listings.

#6. Automate your contact handling. Time is money. The easier and
quicker you can capture, respond, and manage your prospective
home buyers or sellers, the better off you will be. Automate
these processes. Let your website capture leads automatically and
use autoresponders to quickly acknowledge new leads or email
questions.

If you're not doing any of these things, it's time to start
doing them now!  The Internet and Worldwide Web are fast-moving
environments. Whether you like it or not they're going to
require that your marketing and sales move that much faster,
also. If you're not prepared, you lose. If you are prepared,
your sales will be moving at Internet speed! 




---------------------------------------------------------------------
Peyman Aleagha is the founder and President of RealtySoft.com  
RealtySoft provides web-based online marketing solutions to the 
real estate industry including agent and broker websites, IDX, 
contact management, listing management, and syndication to 
real estate professionals. Click to find out more about our 
Real Estate Website Solutions. http://www.realtysoft.com



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http://www.realtysoft.com



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