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Article Title:
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How Being Outnumbered Will Gain You Raving Fans.

Article Description:
====================

You're sitting in class, and the teacher at the front has just
said something that doesn't entirely make sense to you. 'You
see, the world is flat. It's always been flat. And it always
will be flat. Flat, flat, flat.' The year is 1400 A.D., and
you're thinking, 'But, what if it isn't flat? What if it's
round?' Do you stick your hand up and tell the teacher? Is it
worth being burned by the Inquisition just so you can speak your
mind?


Additional Article Information:
===============================

1112 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-10-02 10:12:00

Written By:     Mark Silver
Copyright:      2007
Contact Email:  mailto:[EMAIL PROTECTED]



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How Being Outnumbered Will Gain You Raving Fans.
Copyright (c) 2007 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



You're sitting in class, and the teacher at the front has just
said something that doesn't entirely make sense to you. "You
see, the world is flat. It's always been flat. And it always
will be flat. Flat, flat, flat."

The year is 1400 A.D., and you're thinking, "But, what if it
isn't flat? What if it's round?"

Do you stick your hand up and tell the teacher? Is it worth being
burned by the Inquisition just so you can speak your mind?

You probably have a few ideas that defy the mainstream.

It's hard to be in business for any length of time and not
develop your own opinions, insights, and ideas. And some of them
may be.... controversial. Talking about them may get some
people's wigs in a knot, and garner you your fair share of push
back and abuse.

My client was ostracized.

She was in an online discussion, and a topic came up that she had
a strong opinion about, which she shared. And then the next ten
commenters promptly disagreed with her.

Some dismissed her opinion as "irrelevant." Others accused her
of being "afraid" or "timid." Not one person who responded
took her response seriously.

I don't know about you, but when that happens to me, my
knee-jerk response is to crawl back under the covers into a fetal
position, and cry myself to sleep.

If you do that, you abandon your newest raving fans.

See, in every conversation, there are the talkers, and the
listeners. Since you are the one representing your business, I
hope that you step into the 'talker' position as often and
sincerely as you can, in any conversation that touches on what
you do. Whether it's an online forum, the comments section of a
blog, a networking event, or a Saturday night bash, you might
find yourself engaged in a conversation that touches on your area
of expertise.

The status quo can seem to hold a lot of power. And, stepping
into the spotlight by speaking a controversial point of view may
get you into an argument, or, worse, politely ignored or brushed
off.

But, you have a secret weapon.

The Truth echoes loudly.

Remember those listeners, the ones that are eavesdropping on the
conversation, but aren't speaking? Other talkers may have run
you over, but your insight or opinion is still hitting a chord of
truth in the ears of those listeners.

You see, they already believe, or want to believe, what you've
spoken. But, they don't want to get run over. When you speak up,
you are a candidate for the open office of 'champion' in their
minds.

If you back down, or disappear, you lose, and so do they. If you
stand up for what you believe, even if you convince none of the
other talkers, you still win with the people who really count-
the listeners who need a champion.

An example: Poverty Consciousness.

A while ago I wrote an article declaring that a healthy poverty
consciousness is more effective than abundance thinking. I got my
share of pushback from people, some of whom were fans of the
movie The Secret, others who thought I was collapsed and letting
people down.

On the other hand, I heard from hordes of people who were
frustrated and fed up with their own experience of 'abundance
thinking' and for whom the powerful humility available in my
description of 'healthy poverty consciousness' rang true.

It's also happened on various discussion forums I've
participated in, where I've gotten pushed at pretty vigorously
in the public forum, and yet receive private emails and messages
from people who were grateful... and who went on to become
customers and clients. (Thank you! You know who you are...)

Truth is more powerful than playing it safe.

It's not much fun to wade into a bar-room brawl, throwing chairs
and breaking bottles (although I've always wanted to try it out
with those break-away chairs and sugar bottles they use on
Western movie sets).

But, hiding out, biting your lip not saying anything at all,
means that you are abandoning people who want to hear your
version of things. This leaves them drowning in a flood of
'business as usual.'

Of course, you don't want to be rude or insulting to others. How
do you handle controversy in a way that helps people, and no one
ends up getting -too- bruised up?

Keys to Truth in Controversy

 * Make the controversy clear.

What is an opinion, insight, or thought you've had in your
business that goes against the status quo? Once you've
identified it, work it through.

Is it a knee-jerk reaction, or something that feels really true
to you? If it feels true, take time to get clear on your
position, beyond 'it just feels right.' Find examples and case
studies of how it's worked. Sniff out the principles of why
it's true.

 * Don't minimize what you're saying.

It's easy to minimize your insight just to be 'nice' and avoid
conflict. Don't do it. Don't be afraid to speak strongly.
"Well, I don't agree with what you say. I've found that many
people I've worked with struggle with abundance thinking without
ever seeing results, and yet poverty consciousness really rings
true for them, and they have no trouble following through and
seeing results."

If you are conflict-adverse, simply speaking your own perspective
can sound impossible. The key is to talk about yourself. Saying
"I don't agree" is very different than saying "You are
wrong." No need to talk about them. Talk about yourself and you
can sound strong, without attacking anyone.

 * Remember who you're speaking to.

Remember: you're really speaking to the listeners, and not to
the people who disagree with you. The controversy with the ones
who disagree is bringing some light to a Truth that needs to be
seen- but you are not arguing with or otherwise trying to win or
convince the people who are dead-set against what you're
saying.

You are speaking for those who are silent. Who are stuck. Who
need to hear a different perspective so they can find some
freedom and movement.

It's not uncommon for these kinds of encounters to release a lot
of adrenalin. You might find yourself shakey, scared, wanting to
hide during or afterwards. Be gentle with yourself. Make space
for your fear and your shaking. There is nothing wrong with you.

The world isn't flat, and never was. Keep your commitment to
finding the truth in the forefront, and keep your eyes on those
silent listeners, who are wanting your support in learning a
different way around the world.

The best to you and your business,

Mark Silver




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Mark Silver is the author of Unveiling the Heart of Your 
Business: How Money, Marketing and Sales can Deepen Your 
Heart, Heal the World, and Still Add to Your Bottom Line. 
He has helped hundreds of small business owners around 
the globe succeed in business without losing their 
hearts. Get three free chapters of the book online: 
http://www.heartofbusiness.com



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