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Additional Article Information: =============================== 363 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-11-20 09:12:00 Written By: Scott Bywater Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5435&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/writing-compelling-headlines.shtml#get_code --------------------------------------------------------------------- Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline Copyright (c) 2007 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au I want to let you in on a "gold mine" headline creation strategy which 99% of people have no idea about. You see, your headline is the most important element of any advertisement, but most people don't spend anywhere near enough time creating one. And when you consider the fact many copywriting experts recommend you invest at least 80% of your time on the headline... you'll understand exactly why it's so important. Because if the headline doesn't grab the attention of your reader, then you can be guaranteed --- nothing else will. So how many headlines should you write? I always recommend generating at least 30-50 headlines to grab your customer's attention. Then choose the best of the bunch. And how do you get ideas for headlines? The method I use is to base your headlines on proven and tested formulas. You'll find a bundle of these formulas in: * How To Write a Good Advertisement by Victor O. Schwab (available from Amazon.com) * Tested Advertising Methods by John Caples (available from Amazon.com) * Or my own 180+ page home study course: Cash-Flow Advertising (email me for details) But here's a few examples to get you started: * WARNING: * Announcing * Who else wants * How to * 7 good reasons why Let's make this practical with an example of how a mechanic could apply this to his business: * WARNING: Don't call any other mechanic until you read this * Announcing: The mechanic that guarantees he'll fix your car on time --- or your money back * Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!) * How to instantly make your car as safe as possible * 7 good reasons why you should call Scott's Mechanic's right now. Remember, come up with 30-50 of your own, circle the 5 you like the best and then nut it all down to your one ultimate headline. Hope this tip helps --- there's lots more, so stay tuned. P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business. --------------------------------------------------------------------- Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at: http://www.copywritingthatsells.com.au --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/writing-compelling-headlines.shtml#get_code ..................................... 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