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Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers. Additional Article Information: =============================== 200 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-11-21 10:00:00 Written By: Scott Bywater Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5436&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/12-magic-words.shtml#get_code --------------------------------------------------------------------- Copywriting Selling Secret #2 - 12 Magic Words Copyright (c) 2007 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au You're in for a real treat, because I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers. Here they are: * You * Save * Results * Health * Love * Proven * Money * New * Easy * Safety * Discovery * Guaranteed So how can these "proven" "new" words "you" have discovered be used to generate "results" and make "you" more "money"? It's "easy". "You'll" "love" the way you can "safely" integrate them into your ads and sales letters. Plus, "you'll" "save" thousands of dollars from burning a hole through your pocket from ineffective advertising. "Guaranteed." Notice how easy it is! Oh yeah, one more thing. Once you start implementing all of these words into your copy, you may just find that the extra "money" you make will help you to chill out. Consequently, many people find their "health" improves as a result ;) A word of warning: These words are a tool. but just as mild painkillers are not a cure for cancer. they are not a cure for poorly thought out copy. But they will certainly spice up your communications. --------------------------------------------------------------------- Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at: http://www.copywritingthatsells.com.au --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/12-magic-words.shtml#get_code ..................................... 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