Free-Reprint Article Written by: Dan Lok See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== An SEO Primer for Search Engine Ranking Article Description: ==================== You could easily spend a good chunk of your life reading about SEO. But it's not needed. You don't need to endlessly tweak, research, track, and tweak some more to get outstanding rankings. But It does require some knowledge, effort, and patience. Additional Article Information: =============================== 721 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-11-26 12:00:00 Written By: Dan Lok Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Dan Lok, please visit: http://www.thePhantomWriters.com/recent/author/dan-lok.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5447&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/l/search-engine-ranking.shtml#get_code --------------------------------------------------------------------- An SEO Primer for Search Engine Ranking Copyright (c) 2007 Dan Lok Quick Turn Marketing International, Ltd. http://www.WebsiteConversionExpert.com You could easily spend a good chunk of your life reading about SEO. But it's not needed. You don't need to endlessly tweak, research, track, and tweak some more to get outstanding rankings. But It does require some knowledge, effort, and patience. You can get a respectable start with the information I'm about to share with you. Then you can take it to what ever level you desire. First, you need to know about the two main areas of website SEO: 1. On-page SEO 2. Off-page SEO On-Page factors include anything done to your website to improve its search engine rankings. Off-Page factors are efforts external to your website, such as submitting articles and building links, to improve your rankings. And here's some very useful information for you...most of your results will come from off-page factors. So you know where you should be concentrating your efforts. Don't ignore on-page SEO. It's important and contributes to your rankings. On-Page SEO include the following: Site and page title: The site title is one of the most important on-page factors. The search engine spiders will read your site and pages titles and use that, in comparison with other on-page factors, to help determine rank. One common mistake with writing the title is using something generic. You never want to do that. Your titles should be relevant to the page it's associated with. By relevant I mean 'contains' appropriate keywords or keyword phrases. H1 Tags: H1 or Heading-1 tags are nearly as important as title tags. As you may have guessed, these tags tell the search engines that your page is about what the title is specifying. And it's important to place your primary and even secondary keywords into your H1 tags. Keyword Density: Keyword density still matters but it's not as important as it used to be. You'll be safe with a general rule: Mention your keyword several times early, then a few times through the body of the text and again near the end of your copy. The search engines, led by Google, are implementing LSI, Latent Semantic Indexing, in their ranking algorithms. Geeky LSI is hard-core mathematics. But for marketers, just try to include "natural" terms associated with your primary and secondary keywords in your main text. Internal Link Structure: This simply refers to your internal navigation menu. Or where your links point to within your site. One very common mistake is using the "home" link. Take the primary keyword for your home page and substitute it for "Home" in the rest of your site's pages. Doing this will help build internal link popularity for that keyword. Then do the same for your internal pages. Always use the primary keyword for a page in any links pointing to that page. Off-Page SEO Factors: Off-page SEO usually involves building back links to your website using your main keyword as the anchor text for those links. And your link campaign should use not just one method but multiple methods. The reason simply being if one method stops working, you have the others. You're not putting all your eggs in one basket! Link-Building Methods: Reciprocal Linking: Reciprocal linking involves two webmasters putting a link on their site for the other. Most marketers did this manually in the past. But now you can join services that make it very easy to exchange links. One-Way Links: These are the most coveted links to have...especially if they're from a relevant authority site. Some are saying reciprocal links are being phased out or becoming less effective. But it won't hurt you to have some reciprocal linking happening. You can accumulate one-way links through... Article Submissions: You'll write an article on your topic, or use private label articles, then insert your author biography at the footer of the article. Your footer will include a link to your main site. Then submit these articles to article directories. If your article is published you'll have a nice one-way link to your site. Buying Links: You can buy links online if you want. The biggest benefit is that you can get high PR links affordably and fast. But you do need to exercise some caution with buying high PR links. Search engines, most notably Google, frowns on link buying and will penalize your site if they suspect you've done it. So watch out! --------------------------------------------------------------------- A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/l/search-engine-ranking.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Dan Lok can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Dan Lok http://www.WebsiteConversionExpert.com --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
