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You'll need to look closely because... Additional Article Information: =============================== 364 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-11-28 22:00:00 Written By: Scott Bywater Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5466&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/irresistible-offers.shtml#get_code --------------------------------------------------------------------- Copywriting Selling Secret #5: Irresistible Offers! Copyright (c) 2007 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because... FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK But why is a powerful offer so important? Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline, then they'll read your ad, but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page, and your opportunity is gone, FOREVER. You need to apply offers differently based on the type of business you operate. 1. A service business with a high-value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples: * Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor) * Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings) * Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter) Get the idea? 2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser, etc) would approach things a little differently. Here's some examples: * Anyone who says there's no such thing as a Free Lunch hasn't read this letter * Free Ice Cream. simply present this offer in our store before (date) to collect yours * Free Haircut to introduce you to our new salon Now you may well wonder, how can I make any money by giving everything away for FREE, Which is the exact question I am going to answer in Copywriting Selling Secret # 6 So pay careful attention to the next article, because once you "really get" this principle it could change your business life. --------------------------------------------------------------------- Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at: http://www.copywritingthatsells.com.au --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/irresistible-offers.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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