Free-Reprint Article Written by: Scott Bywater See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Copywriting Secret #6: LVC Formula Article Description: ==================== One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask, how can I make a profit giving my products and services away without charging for them? Additional Article Information: =============================== 435 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-11-30 10:00:00 Written By: Scott Bywater Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5469&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/lvc-formula.shtml#get_code --------------------------------------------------------------------- Copywriting Secret #6: LVC Formula Copyright (c) 2007 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask, how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the "LVC Formula" which stands for the "Lifetime Value of a Client"! Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment. But how much is this $80 client really worth? After all, most clients will continue to buy off you for many years to come. For instance, let's imagine your average client returns for a beauty treatment 8 times a year, and remains a client for 2 years. $80 (price of consultation) x 8 (purchases a year) x 2 (number of years) Now if you have a calculator handy, you'll work out the value of this client as $1280.00. And if your profit margin is 40% this calculates to a $512 profit per client. Now, let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out). And imagine the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy, you'd just be sitting on your butt anyway!) So, effectively the $7 investment could have just made you $512 in profit. And how easy is it to give away a free manicure? Or for other industries. * A free car service * A free dancing lesson * A free consultation * A free ice cream * A free report of some sort The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce. Why does it work so well? Using the word Free in your advertising STOPS inertia. You see, people are happy with their current hairdresser, or their mechanic. But when they get an opportunity to trial a product or service for FREE - there's something irresistible and risk-free about it, isn't there? A word of warning though. Make sure you offer the best possible service, otherwise people will not come back, and you'll get a bad name very quickly. And of course, where possible, make sure you collect a database, and measure your results. What could you offer for FREE? Write down a few ideas now, and start implementing this stuff. It could have an almost overnight effect on your sales. --------------------------------------------------------------------- Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at: http://www.copywritingthatsells.com.au --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/lvc-formula.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Scott Bywater can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Scott Bywater http://www.copywritingthatsells.com.au --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
