Free-Reprint Article Written by: Scott Bywater See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Copywriting Secret #7: Hooking 'Em Back In! Article Description: ==================== You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch. Additional Article Information: =============================== 347 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-12-03 14:00:00 Written By: Scott Bywater Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5470&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/copywriting-secret-hook.shtml#get_code --------------------------------------------------------------------- Copywriting Secret #7: Hooking 'Em Back In! Copyright (c) 2007 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au People tend to read your ads and sales letters in 2 different ways: 1. Word For Word, or 2. Skim through it and see if anything catches their eye, Which is the exact reason why you should incorporate at least 2 sub-headlines per page. You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch. So how do you generate sub-headlines? Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline. However, you'll find you have created a bundle of other ones you can use as sub-headlines. Nothing will help you understand this like an example. So let me give you one: Recently, I created a sales letter for one of my clients. Here's the opening line (before the headline): Discover the fortune that lies hidden in your salary. Here's the headline: "Here's A Quick And Easy Way To Get Started On YOUR Road To Real Estate Riches." And here are some of the sub-headlines: * Real Estate has been responsible for more millionaires over the last 60 years than any other form of investment! * It's a shame for you not to create financial freedom through Real Estate When These People Are Doing It So Easily * How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come Think about it. If you were flicking through a sales letter and saw the headline: "How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come." There's a good chance it hook you back into the copy, isn't there? Now I thought of the idea for every single one of these sub-headlines while in the process of writing the main one. So make sure you get busy writing those headlines ;) --------------------------------------------------------------------- Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at: http://www.copywritingthatsells.com.au --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/copywriting-secret-hook.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Scott Bywater can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. The content of this article is solely the property and opinion of its author, Scott Bywater http://www.copywritingthatsells.com.au --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
