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But the good news is that many of these mistakes are avoidable with proper knowledge, planning, and continuous testing and tweaking. Additional Article Information: =============================== 563 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-12-31 10:00:00 Written By: Dan Lok Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Dan Lok, please visit: http://www.thePhantomWriters.com/recent/author/dan-lok.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5596&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/l/6-marketing-landmines.shtml#get_code --------------------------------------------------------------------- 6 Marketing Landmines To Avoid At All Costs Copyright (c) 2007 Dan Lok Quick Turn Marketing International, Ltd. http://www.WebsiteConversionExpert.com I've seen it way too many times. Marketers of all skill and experience levels making profit killing mistakes. The result is badly performing marketing campaigns. But the good news is that many of these mistakes are avoidable with proper knowledge, planning, and continuous testing and tweaking. Here are just 6 marketing landmines you'll want to avoid if you want to maximize your profits and grow your business. Marketing Landmine #1: Failing To Test Your Headlines. Your headline, regardless of copy purpose, is the first thing that's read. And as you know, your headline and the overall site impression will make or break you. Statistics generally show that you have less than 5-7 seconds to grab your reader! And as I constantly teach and preach... you should always test your headlines to find the one that works best. It's not hard. But it takes effort and action. The good news is that many of your competition will never do this. So it's not hard to beat them if you do test. Marketing Landmine #2: Failing To Test Your Offer. With the right offer, your prospective customers and readers WILL respond. Of course there are other issues that come into play. But if your offer stinks... you're definitely swimming hard upstream! And of course TEST your offers. Time well spent. Marketing Landmine #3: Failing To Develop A Responsive List. The success of your marketing campaign will directly correlate to the quality of your list. There's really NO excuse anymore for failing to have a quality list. Unless you have not done your homework to correctly identify your target market. Your marketing budget will be well-spent on developing a great list. And there are lots of professionals willing to provide their expertise in this area. Don't skimp on your list! Marketing Landmine #4: Failing To Have Proper Marketing Timing. You can have absolutely everything else perfect in your marketing campaign...but if your timing is wrong your results and profits will suffer. Lots of things can affect timing. The market can be saturated with your product being offered by too many other marketers. This is especially true with online info products. Or there may be seasonal factors involved. Having the right timing is often simply the result of "paying attention" to what's going on in the world. Doing research and talking to people in the know. Marketing Landmine #5: Failing To Measure Your Campaigns. Another word for this is tracking. It doesn't matter who you are or how large or small your business, you simply MUST track ALL of your campaigns. This is such a complete marketing no-brainer but still lots of businesses fail to do this. There's no excuse for it. Marketing Landmine #6: Failing To Communicate. It's getting worse! People are hit with SO many marketing messages that the time required to convert them is increasing. That's not good. But it's easily remedied. Just scale your marketing communications to do it. Track everything. Test. And keep the lines of communication open with your list and potential customers. You have an unprecedented opportunity to learn from the marketing mistakes of those who passed before you. Many of them did not give up. They learned, adapted, and went on to earn millions in business. These are just a few of the many marketing landmines you need to avoid if you want to be successful online or offline. --------------------------------------------------------------------- A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/l/6-marketing-landmines.shtml#get_code ..................................... 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