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Article Description: ==================== Some of the most successful product launched EVER in the Internet marketing niche were in January ;-) As I browse the emails asking me to be a part of dozens of product launches this January, I see that this is going to be a VERY busy month. Additional Article Information: =============================== 1185 Words; formatted to 65 Characters per Line Distribution Date and Time: 2008-01-14 11:00:00 Written By: Willie Crawford Copyright: 2008 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Willie Crawford, please visit: http://www.thePhantomWriters.com/recent/author/willie-crawford.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=5616&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/c/a-solution.shtml#get_code --------------------------------------------------------------------- A Solution To "The January Product Launch Barrage!" Copyright (c) 2008 Willie Crawford Willie Crawford Incorporated http://WillieCrawford.com/ezine.html January is traditionally a month with a LOT of new online product launches. Some of the most successful product launched EVER in the Internet marketing niche were in January ;-) As I browse the emails asking me to be a part of dozens of product launches this January, I see that this is going to be a VERY busy month. Lots of people had products ready back in November or December 2007, but assumed that the holidays would detract from their sales, so they held off on the launches. Now, those people ALL seem ready to proceed with their launches. What that means to me is that the noise level is getting ready to increase substantially. That means that it's probably going to be harder to get your messages noticed... unless you do something out of the ordinary. Your messages can't be buried in an inbox with hundreds of other emails screaming at your prospects. It also means (to me) that strategic alliances and cross promotions are more important than ever. I believe that if you have a launch planned, you should team up with others planning launches, and then either stagger your launches... or offer one product as a backend or upsell to the other. I think that's better than going head-to-head in your prospects' inboxes. A person overwhelmed with emails promoting everything under the sun, all in the same day... or few days... will go into a protective posture... much as the hedgehog does when the fox attacks. He just rolls into a ball and does nothing until the danger passes. A person overwhelmed with emails, wisely decides to just shut it all out until the noise level subsides enough to where they can think clearly. The thing that amazes me the most is how many people do projects or product launches in total isolation. I fully understand really focusing as you struggle to complete a project. I don't understand not looking at what else is happening, in your "marketing universe," as you prepare to launch a product produced as a result of that concentrated effort. The success of a major product launch DOES depend upon noticing what else is going on around you. Operating in total isolation, and refusing to even think that there are things which might conflict with your launch is simply... "marketing suicide!" I have been marketing online since late-1996. My success really took off when I embraced the concept of working with my competitors and doing more joint ventures. If I had to identify the ONE success secret of most of the top online marketers, I would have to say that it is in learning to work with and leveraging the efforts of others. "Lone wolves often starve!" Doing a product launch in unison with others can be so EASY that it feels effortless. Let me share with you an example from my own recent experience... In September 2007, a question posed on The Internet Marketing Warriors' discussion forum confirmed that there was demand for a hype-free ebook on earning a living from the Internet. I turned to members of The Internet Marketing Inner Circle and suggested that we write and market such an ebook. On October 8th, 2007, we launched "20 Ways To Make $100 Per Day Online." That ebook was written by 18 authors with another 10 team-members handling editing, graphics, programming, etc. Without a major product launch, and in the midst of what felt like one continuous holiday season, that ebook sold nearly $70,000 worth in the last three months of 2007... and it's still doing very well. You're invited to check out that ebook, and see the RESULTS of that collaborative effort at: http://20Ways.org If you dig below the surface of the "20 Ways" ebook launch, you'll discover a group that really does understand how to launch a product in a crowded, noisy marketplace. We embraced the concept of leverage and a collaborative effort, rather than competing head-to-head in a crowded inbox. I submit to you that this is what you need to do if you have a product launch planned in the next few weeks... or months. Products like Jeff Walker's "Product Launch Formula" convinced thousands that they could indeed do a product launch. The problem is that they all seem to want to launch a product at the same time... and in the same niche :-) As already point out, The Internet Marketing Inner Circle (TIMIC) http://TheInternetMarketingInnerCircle.com has discovered a proven formula. I'll even let you in on a little secret here... Rob Toth, a member of TIMIC, recently suggested another group project that members embraced. Rob suggested that we write an ebook that shares 100 stories of how we made our first $100 online. The idea being to inspire,motivate, and show that those making small fortunes online did indeed start by earning just that first dollar. You can "sneak in" on that project if you want to. You do need to be a member of TIMIC, you do need an interesting story of how you ethically earned your first $100, and you need to be FAST (since this project is already underway). Here's a reason that you might want to do that, and the real power of getting involved in either of the two projects mentioned above. The tens of thousands of eventual readers of those two ebooks will read YOUR story (your credentials) and go check you out. As they follow the trail to your site, if you lay it out correctly, they will discover the new product that you recently launched. Do you see how easy is can be? You don't need to go head-to-head with dozens of other major product launches. You don't need to have one of those "flash-in-the-pan" launches, and then have your product completely forgotten about next week. "20 Ways to Make $100 Per Day Online" is still going strong after three months, and it will still be going strong six months from now. As you brace for the January 2008 "product launch barrage," and as you contemplate you own upcoming product launch, hopefully I have provided some food for thought. The concepts that I've just shared with you are what some of the biggest names in the direct marketing world understand only too well. To see how people like Jay Abraham, Tony Robbins, Mike Filsaime, Yanik Silver, Chet Holmes, Joe Polish, Russell Brunson, T. Harv Ecker, and... Willie Crawford :-) use this principle check out my blog here: http://dtalpha.com/williecrawfordpublic/ That blog will show all of those names mentioned above, plus a few more that you're sure to recognize, working TOGETHER. That project is still "in beta" so ignore the missing pieces. That sites is "leverage to the max!" It's forcefully demonstrates applying the solution that I just laid out for you. It also shows that it's not just my feeble mind that embraces these concepts. Embrace them too, and you won't have to worry about a product launch barrage, no matter what month you choose to roll out your new product! Leverage, joint ventures, and being in "The Inner Circle" makes it so much easier. --------------------------------------------------------------------- Willie Crawford is an internationally-acclaimed speaker, author, seminar and radio show host, and leading Internet marketing expert. When not out fishing in the Gulf of Mexico, Willie can be found sharing his 11 1/2 years of online marketing experience with members of The Internet Marketing Inner Circle. Join them at: http://TheInternetMarketingInnerCircle.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/c/a-solution.shtml#get_code ..................................... 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