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Article Title:
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We Won't Be Doing Much Business On A Dead Planet

Article Description:
====================

It is a sad but true fact: we won't be doing much business on a
dead planet.  The pristine beauty of our planet is at risk of
being destroyed.  What has taken hundreds of millions of years to
elaborate could be forever gone within a few decades because of
the negative impact the human species has on planet Earth.


Additional Article Information:
===============================

979 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-13 10:36:00

Written By:     Christophe Poizat
Copyright:      2008, All Rights Reserved
Contact Email:  mailto:[EMAIL PROTECTED]


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We Won't Be Doing Much Business On A Dead Planet
Copyright (c) 2008 Christophe Poizat, All Rights Reserved
http://christophepoizat.com




It is a sad but true fact: we won't be doing much business on a
dead planet. The pristine beauty of our planet is at risk of
being destroyed. What has taken hundreds of millions of years to
elaborate could be forever gone within a few decades because of
the negative impact the human species has on planet Earth.

Because we have been cumulatively oblivious in responding
appropriately to the harsh impact our way of living has had on
our environments, we now find ourselves in the middle of a crisis
where our survival is at stake. Never before has the planet been
in greater danger. Never before has an immediate remediation been
so critically needed and so vital for our future.

All the global issues we are facing must be immediately and
collectively addressed. Even if it costs a few points of economic
growth, we ought to find new ways of producing goods, new ways of
consuming goods, new ways of conceiving and conducting our
business activities and new ways of recycling waste in larger
quantities. We must act together, as one family! If we don't act
now, we will soon face the risk of extinction. It is not being
pessimistic, it is simply being realistic.

Fortunately, there has been a shift of consciousness in the last
few years and many people now realize something must be done to
urgently address all the global issues we are facing. We know we
must eliminate extreme poverty. We know we must provide education
on a larger scale. We know we must use natural resources more
wisely. We know we must reduce our carbon footprint. We know we
must work together in our everyday lives toward building a more
sustainable model. We must act on the largest possible scale and
in the shortest amount of time for maximum efficiency. Today is
the day! We must act now!

The World is in dire need of a new paradigm to bring more
happiness to the largest possible number of people. We need to
find and make more peace within ourselves before the world will
be at peace. We must stop admiring values that are vacuous and
people that propound and profit from them. Enough of those false
values that lead to the delusion and destruction of entire
generations. We must restore a community of shared values.

We don't need to invent anything, only rediscover and rejuvenate
what assured the survival of our ancestors, what provided a true,
shared joy. We must evolve spiritually. We can't afford to
stagnate at this stage of the evolutionary process much longer.
Sainthood for a handful of people is not what we are after. What
we are after is a global shift of consciousness. It will happen
when more people awaken and unite their hearts and spirits.

It will happen when people regardless of creed, color, religion
walk hand-in-hand knowing that we are one family - the human
family. It will happen when more people realize that when
something negative happens on the planet or to a community or in
our daily life we all suffer from the consequences. It will
happen when we consciously reconnect with the core of our human
nature and exercise our birth rights which makes us co-creators
of our destiny.

191 countries, members of the United Nations, signed the UN
Millennium Resolution in 2002 which aims to eradicate extreme
poverty by 2015. However, there is still an incredible amount of
money spent on war around the world. Today is the time to
transcend our differences and unite our energies to solve our
many challenging issues.

Does it really matter to become the number one company in any
given market at the expense of our common wealth and the
well-being of the world?

Every day, more than 1,000 children die because they didn't get
a 15-cent measles vaccine. Almost 3 billion people around the
world live on less than $2 per day. This is not acceptable. Have
we really tried our very best? Governments play their myopic
power games while millions of people die of malnutrition, curable
diseases, lack of water and the consequences of greed, avarice
and ignorance.

The solutions will not come and have not come from governments
alone (if at all). The solutions will come from entrepreneurs -
social entrepreneurs. A social entrepreneur is someone who
recognizes a social problem and uses entrepreneurial principles
to organize, create, and manage a venture to make social change
that is sustainable and for the highest good of humanity.
(adapted from Wikipedia's definition).

Social entrepreneurs have the collective power to make a real
difference in today's world and can have a decisive impact for
generations to come. Social entrepreneurs have the collective
responsibility to take on - one by one - all the challenges
humanity faces.

When the performance of traditional entrepreneurs is measured in
terms of profitability, the performance of social entrepreneurs
is measured in terms of the positive impact they have on society.
Social entrepreneurs measure their success in terms of the
contribution made toward resolving all the global issues
currently threatening the planet and humanity as a whole - one by
one.

It is imperative to encourage social entrepreneurship and to
inspire younger generations by instilling the spirit of social
entrepreneurship worldwide. As long as we keep measuring our
progress in terms of financial and geographic profitability
alone, we will continue to miss our essential imperatives. We
will continue to fail collectively with consequences that are
seriously threatening the survival of our planet and the future
of humanity.

Social Entrepreneurship can change the world and can provide a
better world for generations to come. Today is the day! We are
one - one family, the human family. Now is the time to join in
and do good works. Not convinced? Always remember, we won't be
doing much business on a dead planet. 




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Christophe Poizat is a professional dreamer, a social 
entrepreneur, guerrilla marketer, mentor, business coach, 
speaker, author with 20+ years of international consulting 
experience who has lived on four continents; for more details, 
visit: http://christophepoizat.com

Christophe is also the founder and administrator of the 
International Network of Social Entrepreneurs, a global 
Web 2.0 community for Social Entrepreneurs to connect, share, 
collaborate and promote social entrepreneurship worldwide. 
For more details, visit: http://inse.collectivex.com


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