Free-Reprint Article Written by: Wesley Berry, AAF See Terms of Reprint Below.
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Their power to buy and to influence purchasing decisions in all corners of the retail world, including the floral industry. Additional Article Information: =============================== 406 Words; formatted to 65 Characters per Line Distribution Date and Time: 2008-03-13 10:48:00 Written By: Wesley Berry, AAF Copyright: 2006-2008 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Wesley Berry, AAF, please visit: http://www.thePhantomWriters.com/recent/author/wesley-berry,-aaf.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=3931&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/power-in-the-retail-world.shtml#get_code --------------------------------------------------------------------- Jessica Simpson And Other Gen-Y's Have Real Power In The Retail World Copyright (c) 2006-2008 Wesley Berry, AAF Wesley Berry Flowers http://www.800wesleys.com/ Jessica Simpson is a bonafide member of Generation Y-Gen-Y for short. Gen-Y includes all those who were born between the years of 1982 and 2000, a group of people who are wielding real consumer power. Their power to buy and to influence purchasing decisions in all corners of the retail world, including the floral industry. According to research released at the National Retail Federation Conference, people who are 13 to 21 years old hold power over more than 80 percent of their families' clothing purchases and 52 percent of vehicle purchases. Online marketing expert Kelly Mooney describes the Gen-Y population like this: "They are more demanding and more savvy than they feel they're given credit for. In some instances, they think they know more than the person selling them something." They hate slow Web sites, sales staff that dismisses them, and shipping times greater than two days, but they love elite items and are attracted to merchandise that is extremely expensive. One of the reasons that Gen-Y has such much influence is simply its sheer size. There are 82 million Gen-Y's in the U.S. Another reason they have more consumer power than previous generations is that they seem to develop strong opinions at a younger age and have the spending power to go along with those opinions, unlike their elders. Understanding what makes Gen-Y tick is really important to retailers because this segment of the population forms a good portion of the customer base. Some florists are beginning to see how important it is to draw in these young people. According to Floral Management magazine, one couple who owns a flower shop in Wichita, Kansas have not only seen the power of Gen-Y, they've tapped into it. Jennifer and Daniel Yip-Cauly, owners of Jennifer's Flowers, have made their flower shop a must-visit stop for teens on their way home from school. In fact, 75 percent of their business comes from customers under the age of 35. To help draw in younger customers, Jennifer's Flowers is painted in hip colors like purple in avocado green. They play the latest pop tunes and cater to the interests of their young clients. While there's no guarantee that playing the right music and choosing the right décor for a flower shop will draw in Jessica Simpson or other Gen-Ys, finding a way to draw the interest of young customers could prove the difference between success and failure for many retailers. --------------------------------------------------------------------- Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of http://www.local-library.com and http://www.Localschoolfinder.com , Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at http://www.800wesleys.com . --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/power-in-the-retail-world.shtml#get_code ..................................... 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