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Article Title:
==============

Myspace Celebrated 3 Years, But Adelaide's Florists And Decorators Celebrated 
70!

Article Description:
====================

Founded in July of 2003, the popular website MySpace.com
celebrated three years of business in 2006. That's a great
accomplishment, but Adelaide's Florists and Decorators in La
Jolla, California has them topped; they celebrated an astounding
70 years in business with a huge open-house that doubled as a
charity event benefiting the local Alzheimer's chapter. 


Additional Article Information:
===============================

385 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-03-21 10:00:00

Written By:     Wesley Berry, AAF
Copyright:      2007-2008
Contact Email:  mailto:[EMAIL PROTECTED]



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Myspace Celebrated 3 Years, But Adelaide's Florists And Decorators Celebrated 
70!
Copyright (c) 2007-2008 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesleys.com/



Founded in July of 2003, the popular website MySpace.com
celebrated three years of business in 2006. That's a great
accomplishment, but Adelaide's Florists and Decorators in La
Jolla, California has them topped; they celebrated an astounding
70 years in business with a huge open-house that doubled as a
charity event benefiting the local Alzheimer's chapter.

Adelaide's has been holding an open house annually for many
years, but in 2006 owner Gina Phillips decided to use the event
as a means to contribute to a charitable foundation close to her
heart. Last year Phillips' father, Harry W. Phillips, Jr., AAF,
(the shop is named for his mother, Adelaide, who started the
business 70 years ago) made the decision to retire due to the
onset of Alzheimer's. In his honor, Gina Phillips donated 10
percent of the event's sales to the Alzheimer's association.

Over the years some surrounding businesses have piggybacked on
Adelaide's annual open house, so this year Phillips approached
the nine participating businesses and asked that they too donate
some of their earnings to local charities. Phillips said, "This
year I approached each merchant and told them that we were going
to add a twist." She went on to say that only those businesses
who agreed to make donations to local charities would be eligible
for participation in the open house-every single one of them
agreed!

The event was a booming success. Adelaide's was able to donate
$2,000 to the Alzheimer's association, and their willingness to
give inspired a mysterious philanthropist to donate $50,000 in
honor of Harry Phillips, Jr. The generous donation was earmarked
for assisting in payment of respite care for those people who
cannot pay for it on their own. Adelaide's also made a donation
bowl and informational pieces available to their customers who
gave amounts ranging from $100 to $1,000.

It's really not surprising to hear that the shop itself as well
as its customers would be willing to give so generously to a
charity. In a recent study titled The Home Ecology of Flowers
conducted for the Society of American Florists researchers found
that the presence of flowers increases feelings of compassion.
Perhaps one day MySpace.com will one day celebrate 70 years of
business in such a generous manner-perhaps changing their
graphics to include more flowers will do the trick? 




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Wesley Berry is member of the American Academy of 
Floriculture (AAF) and President of Wesley Berry Flowers 
(http://www.wesleyberryflowers.com), a successful 
multi-million dollar floral business that was established 
in 1946. He also works with http://www.funeral-homes.net 
to provide useful information about funeral homes across 
the nation. He has been recognized by florists nationwide 
(http://www.flowers-nationwide.com) as a leader in the 
flower business. Visit Wesley Berry Flowers on the web 
at: http://www.800wesleys.com


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