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Jennifer Lopez Is Most Likely To Buy Flower Bouquets

Article Description:
====================

Statistics released by the Society of American Florists (SAF) in
August of 2006 show that members of Gen-X (those aged 25 to 39),
like Jennifer Lopez, are most interested purchasing flowers that
have already been bunched or are in a bouquet.


Additional Article Information:
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410 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-03-26 11:48:00

Written By:     Wesley Berry, AAF
Copyright:      2006-2008
Contact Email:  mailto:[EMAIL PROTECTED]



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Jennifer Lopez Is Most Likely To Buy Flower Bouquets
Copyright (c) 2006-2008 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesleys.com/



Statistics released by the Society of American Florists (SAF) in
August of 2006 show that members of Gen-X (those aged 25 to 39),
like Jennifer Lopez, are most interested purchasing flowers that
have already been bunched or are in a bouquet.

SAF frequently provides its members, florists from around the
United States, with market research and statistics to help them
boost sales and provide their customers with exactly the products
they're interested in buying. The statistics concerning the
flower buying trends among Gen-Xers showed the following:

1) 51.5 percent of purchases were bunched flowers or bouquets.

2) 24.1 percent were arrangements.

3) 21.4 percent of sales were loose flowers.

4) 2 percent were boxed.

5) 1.1 percent were corsages or boutonnieres.


Not only are bouquets and bunches a trend among Gen-Xers, but
flowers are near the top of all gift-giving trends. In a
nationwide survey conducted by SAF, flowers, along with clothing
and jewelry, topped the list of the most popular gifts. And,
flowers were ranked the number one "I love you" gift. Why are
flowers so popular? Robyn Spizman, author of The Perfect Present,
says, " Our favorite gifts are the ones that allow us to express
emotion and make us feel special. They are personal expressions
of our feelings for each other."

That said, it's not surprising to learn that 23 percent of
respondents to the survey said that flowers are the gift that
makes them feel the most special and 58 percent stated they've
bought flowers at least once in the past year. And, if you think
flower giving between men and women is a one-way street, think
again. One in three women surveyed had given flowers to men.

Flowers make a great gift for any occasion-birthdays, holidays,
anniversaries-but the number one occasion people like to receive
flowers for is no reason at all! A whopping one-third of the
respondents indicated they love to receive flowers as a surprise
just to show someone was thinking of them.

While clothing actually tops the list of gifts most often given
with 38 percent, flowers follow in second place with 12 percent.
But, statistics also showed that you're probably better off
sticking with flowers since clothing is also the most frequently
returned gift!

Considering how many Americans purchase flowers for their loved
ones, it's a pretty safe bet that even people like Jennifer
Lopez purchase flowers. And, as a Gen-Xer, we're guessing she
buys a whole lot of bouquets and bunches!




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Wesley Berry is member of the American Academy of Floriculture 
(AAF) and President of Wesley Berry Flowers, a successful 
multi-million dollar floral business that was established in 
1946. As a major sponsor of http://www.local-library.com and 
http://www.Localschoolfinder.com , Wesley Berry has worked hard 
on behalf of improving literacy. Visit Wesley Berry Flowers 
on the web at http://www.800wesleys.com .


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