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Article Title:
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IPhone Vs BlackBerry - The Smart Phone Battle Heats Up

Article Description:
====================

Last year, Apple (AAPL) upended the smart phone industry with the
release of the iPhone. This year, some analysts wonder if the
upcoming release of the Google (GOOG) Android operating system
could shake up the industry as well.


Additional Article Information:
===============================

664 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-04-04 11:48:00

Written By:     Paul Carton
Copyright:      2008
Contact Email:  mailto:[EMAIL PROTECTED]



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IPhone Vs BlackBerry - The Smart Phone Battle Heats Up
Copyright (c) 2008 Paul Carton
Change Wave
http://www.changewave.com



Last year, Apple (AAPL) upended the smart phone industry with the
release of the iPhone. This year, some analysts wonder if the
upcoming release of the Google (GOOG) Android operating system
could shake up the industry as well.

No, according to a new ChangeWave survey of 3,597 consumers,
which finds the battle for smart phone supremacy has transformed
into a two-horse race between Research-in-Motion’s (RIMM)
BlackBerry and the Apple iPhone.

RIM dominates current smart phone sales among consumers, but the
Apple iPhone shows tremendous momentum going forward. At the same
time, Palm (PALM) and its Treo continue to struggle through
extremely hard times.

RIM Rules Current Market, But Apple Is Gaining 

RIM (42%; down 1-pt) maintains its towering lead in current smart
phone market share, even as number two Palm (16%; down 2-pts)
continues its two year losing streak. This was the
seventh-consecutive ChangeWave survey in which Palm’s market
share has dropped.

Now within striking distance of Palm, the Apple iPhone (9%)
continues to score exceptional growth in the smart phone market.
Customer satisfaction ratings point out why.

Smart Phone Reviews

If customer satisfaction is a good indicator of future growth,
Apple occupies the sweet spot. An extraordinary four-in-five
iPhone owners (79%) report they’re Very Satisfied with their
iPhone - a significant lead over number two RIM (54%) and far
ahead of all other major manufacturers.

We note that Palm (22%) again ranks at the bottom in terms of
customer satisfaction.

Going Forward: iPhone Has Momentum 

Looking ahead, better than one-in-three (35%) respondents
planning to purchase a smartphone in the next 90 days say they’ll
purchase an Apple iPhone - a 12-point leap since the previous
survey in January.

RIM (29%) comes in second - down 3-points from previously, while
Palm (3%) looks set to take yet another big hit, falling
5-points.

The Apple surge in planned buying is at least partially
attributable to the recent flurry of announcements regarding the
iPhone’s Software Development Kit and its new 2.0 Operating
System. A total of 10% of respondents say this new development
has made them More Likely to buy an iPhone in the future.

Mobile OS - The Androids Are Coming? 

We also asked respondents which mobile operating system they’d
like to have on the phone they plan on buying. As expected, the
consumer market is dominated by the popular RIM and Apple
smartphone operating systems.

Note that the Google Android OS isn’t being offered yet to the
general public, and it’s still too early to gauge its full
impact. However, the survey sheds initial light on the smart
phone market potential for the Android.

While just 2% of respondents say they’re Very Likely to use the
Android operating system, another 15% say they’re Somewhat
Likely.

“These numbers do show some consumer interest in the Android
Operating System,” says Tobin Smith, founder of ChangeWave
Research and editor of ChangeWave Investing. “But based on the
ultra-competitive battle between RIM and Apple, there’s little
likelihood of the Android gaining traction on either one’s OS.
They’re sucking up all the oxygen in this market.”

“The Android’s potential niche appears to be with a handful of
second tier smart phone players like HTC,” he added

Another Two-Way War - But Among Service Providers

Beyond the RIM vs. Apple battle there is another two-sided war -
this time among cellular service providers - with Verizon (VZ)
(31%; up 1-pt) maintaining a slim lead over AT&T (T) (29%; up
1-pt) in current market share.

But over the next 90 days, AT&T (28%; up 3-pts) appears all set
to get a boost based on Apple’s recent well received
announcements. As Apple planned buying increases, so does AT&T’s
because of their exclusive carrier agreement with Apple.

Going forward, Verizon (22%) registers a 1-pt uptick in planned
buying. Later this month, we will release a follow-up ChangeWave
report with additional insight on consumer likes and dislikes for
the major smart phone manufacturers. You’ll be able to access the
report at the link immediately below. 




---------------------------------------------------------------------
For the latest ChangeWave news on technology trends and 
companies, visit: http://blog.changewave.com  The ChangeWave 
research network is composed of 15,000 highly qualified business 
and technology professionals. Members are surveyed on a range 
of topics, and the findings are converted into quantitative 
and qualitative reports.



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