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Additional Article Information: =============================== 622 Words; formatted to 65 Characters per Line Distribution Date and Time: 2008-05-09 11:24:00 Written By: Sophie Baxter Copyright: 2008 Contact Email: mailto:[EMAIL PROTECTED] Sophie Baxter's Picture URL: http://www.bigfatballoons.co.uk/images/sophie_big.jpg For more free-reprint articles by Sophie Baxter, please visit: http://www.bigfatballoons.co.uk/pages.php?page=giftschool AND http://www.thePhantomWriters.com/recent/author/sophie-baxter.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=6016&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/visitors-into-buyers.shtml#get_code --------------------------------------------------------------------- 5 Simple Steps to Selling Online - How to Convert Visitors Into Buyers Copyright (c) 2008 Sophie Baxter Big Fat Balloons http://www.bigfatballoons.co.uk Step 1 - First impressions DO Count! First impressions are fundamental to building trust online - even more so if you have an e-commerce site. Your site needs to look professional and inspire trust: the slightest doubt and the customer will leave your site for a competitors. So make sure that your graphic and pictures are good quality and your text is clear and informative. Remember that you are asking people to leave their credit card details and trust you with their money! Step 2 - Write good content and products descriptions You need to provide visitors with enough information about your product to allow them to make an informed buying decision. Try not only be descriptive but also appeal to the customers feelings. Would you widget make him feel amazingly confident, look good dinner parties, allow them to do their work quicker and spend more time with their family? The text needs to be conversational, punchy easy to read and interesting. You will find yourself spending a considerable amount of time writing - but the benefits - higher conversion rates and better search engines results, should be worth it. Step 3 - KISS (Keep it Simple Stupid!) Dont assume that everyone knows everything. Make it clear where they need to go to find what. Label the navigation titles clearly and make it clear how to buy. Amazingly add to basket or buy now signs on some sites are almost impossible to find... and guess what? People shop elsewhere. Keep the layout clear and simple and make sure navigation is obvious to all users (not just to you) by testing your website on friends and family - watch how they use it, you could be amazed at what you learn! Step 4 - Forget Flash (and large images, Splash pages or other gimmicks) Lots of graphics and moving images might look impressive but they can take too long to load and annoy you visitors. All customers are interested in is accessing relevant information as quickly and easily as possible so that they can see what you have to offer. Whats more they look like at adverts and at best customer ignore them. Too many companies are tempted to go for a wow effect website with lots of graphics that take a lifetime - or at least longer than the average browser is prepared to wait - to load and dont bring any value to the site. Remember, the web is an information-based medium and wouldnt you prefer your site to be remembered for its great products and services rather than its design? Were not saying that design is irrelevant - just try to keep things simple. This leads us nicely to our next step. Step 5 - Make your promises clear... and keep them. All return and guarantees policies should be stated clearly on the site. You need to maintain trust and continue to build relationships with your clients even after youve made the sale. Answer all queries and emails personally. Automated answers are likely to make customers feel like just another number. A prompt and warm personal answer, however, will make them feel valued. Keep them informed of the delivery status, especially if delivery is delayed. They might not be happy but theyll be even more upset if they feel youve let them down. Similarly, if youve made a mistake admit it, apologise and fix it - as quickly as possible! REMEMBER - unhappy people tell two or three times more people than happy ones do! The old saying that new customers are much harder (and much more expensive) to sell to than new ones is true and customer retention will be key in the long term success of your business. --------------------------------------------------------------------- Sophie Baxter is the Managing Director of http://www.bigfatballoons.co.uk a company devoted to selling balloons, teddy bears, chocolates and cheerful gifts with the 'wow-factor'. On the birth of her baby, Sophie was given an helium filled balloon in a gift box, that made her go 'WOW' and kept both baby and Dad entertained. A few months later, she organised a helium balloon delivery for a friend's 50th birthday which went down so well that Sophie realised that she had stumbled across an idea that made giving and receiving gifts easy, enjoyable and great fun. --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/visitors-into-buyers.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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