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Additional Article Information: =============================== 307 Words; formatted to 65 Characters per Line Distribution Date and Time: 2008-06-18 11:12:00 Written By: Bill Platt Copyright: 2000-2008 Contact Email: mailto:[EMAIL PROTECTED] Bill Platt's Picture URL: http://thephantomwriters.com/x-images/bill_platt_80x105b.jpg For more free-reprint articles by Bill Platt, please visit: http://www.thePhantomWriters.com/recent/author/bill-platt.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=6123&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/p/new-and-improved.shtml#get_code --------------------------------------------------------------------- New and Improved Or Is It? Copyright (c) 2000-2008 Bill Platt the Phantom Writers http://thePhantomWriters.com I have come across articles where he author is celebrating "A New, More Effective Way to Promote Your Business on the Web." Exuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed. Both articles offered nothing new... just the same ol' hash, rehashed. I guess the wisest man around, knew about the Internet well before it was created. Solomon spoke well when he said, "There is nothing new under the sun." To some people new to the Internet, or new to promotion on the Internet, these people come across as Internet geniuses who have discovered a great new technique for promotion. Granted, for the reader who has never seen these techniques, they are in fact seeing a new technique. For the newbie to the world of Internet promotion and marketing, they have discovered a new marketing guru to pay attention to. But, what happens when down the road, this same newbie sees the same author claim "New and Improved" once again --- but this time the newbie isn't a newbie and recognizes the "New and Improved" technique is only a rehash of the same ol' hash? Don't you think that this person might feel cheated? I expect that they will, if they ever discover that they were misled in the first place. Most will never make the connection, but those who do will definitely look at this marketing guru from that day forward with distrust in his eyes. If you have ever been known to use the words "New" and "Improved" to sugar your headlines, ad body or articles, take notice and be aware. Your reputation is far more valuable to your long-term success than the profits that can reaped through using the words "New" and "Improved" dishonestly to get someone's attention. "There is nothing new under the sun." --------------------------------------------------------------------- Bill Platt's ebook, "Article Marketing for Traffic, Sales and Profits", teaches people the basics of how to write articles that generate traffic, sales and profits for the author's website. One of the secrets to writing profitable articles is to write Evergreen Content - content that is as useful eight years later as it is now. In case you missed it, this article was originally written in 2000, and continues to provide value to its readers. Get your copy of Bill's Article Writing Tips ebook at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/p/new-and-improved.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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Bill Platt can be reached at: [EMAIL PROTECTED] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[EMAIL PROTECTED] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. 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