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Article Title:
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SEO Contests Are Gaining Industry Respect

Article Description:
====================

Search Engine Optimization companies have been around as long as
there have been search engines. In the early days, I ignored SEO
contests as a tasteless attempt to spam up the search engines,
especially when I saw target search terms such as: "nigritude
ultramarine", "seraphim proudleduck", and "v7ndotcom
elursrebmem". But, my initial attitudes towards SEO contests
have changed.


Additional Article Information:
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1183 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-06-21 11:00:00

Written By:     Bill Platt
Copyright:      2008
Contact Email:  mailto:[EMAIL PROTECTED]


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SEO Contests Are Gaining Industry Respect
Copyright (c) 2008 Bill Platt
the Phantom Writers
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Search Engine Optimization companies have been around as long as
there have been search engines. In the early days, I ignored SEO
contests as a tasteless attempt to spam up the search engines,
especially when I saw target search terms such as: "nigritude
ultramarine", "seraphim proudleduck", and "v7ndotcom
elursrebmem". But, my initial attitudes towards SEO contests
have changed.

The first SEO contest was the "nigritude ultramarine"
competition, and it offered an iPod as the grand prize for the
contest. That contest was actually offered by the Search Guild
at: http://www.searchguild.com/tpage10157-0.html This contest ran
for 60 days. At the end of the competition, whichever websites
held the top two listings in the Google search results, for the
target keyword phrase, would win the top two prizes.

The conceptual purpose of the SEO contest is to bring the
sharpest minds in search optimization to the table and give them
a chance to prove themselves on a level playing field against
their top competitors. At the end of the contest, most contest
sponsors ask the winners to share some of their secrets for
success. By design, it will produce two outcomes: those who
really know their stuff get to shine in a public spotlight, and
it may help industry practitioners improve their technique.

All was happy in the SEO community, until they saw the
"v7ndotcom elursrebmem" contest, which was offering cash
prizes. Many people felt that the sponsor of that campaign acted
in poor taste when he admitted that he was putting up the money
for the contest, on the premise of actually driving link
popularity to his own website. Read more about that controversy
here: http://www.seroundtable.com/archives/003044.html

These days, it does not seem to be such a bad thing for people to
sponsor SEO contests that help pass link popularity back to their
own websites. In fact, the practice seems to be pretty
commonplace. Personally, I don't see it as a bad thing really,
since the person putting up the money for the contest is seldom a
person with the simplest of altruistic motives.

While the Search Guild was no slouch, I did not actually pay
attention to SEO contests, until which time I had seen that
http://www.searchenginejournal.com was playing the game. All of a
sudden, I started paying attention.

In early June of 2008, I was browsing the Digital Point forums
(http://forums.digitalpoint.com) and I saw a mention of a new SEO
contest. So, I popped in for a quick look.

I searched the target keyword phrase in Google and realized that
the contest was so new that only fifty web pages were competing
at that time. One of the top ranking posts was one made by the
Search Engine Journal, so I read their post. I had been expecting
them to be slamming the practice, but I realized that they were
playing the game along with everyone else.

Of course, I have an axe of my own to grind. I have told people
for years that if they used article marketing smartly, then they
could successfully utilize article marketing to influence Google,
Yahoo and MSN's search listing for specific keywords. For a
time, I had even operated a SEO link building service at
http://www.linksandtraffic.com for the purpose of selling folks a
service that enabled them to get the same kind of ranking value I
was getting for my own websites.

Links and Traffic was a successful enterprise until which time
Google's Matt Cutts started to question "paid links" and to
inform the Internet marketing community that "paid links" were
a big no-no in Google's search algorithms. But, customers never
really understood that Google views links derived from article
marketing differently, than links purchased on high PageRank
pages, solely for the purpose of buying PageRank value.

I left Links and Traffic in place, but I took my own link
building services off the table, until which time the marketplace
began to understand that links derived from article marketing
were different from links that were outright purchased. If I were
to tell you how many inbound links I have successfully derived
from article marketing for my websites (as evidenced in my Google
Webmaster Tools console: http://www.google.com/webmasters), you
would fall over. If you understood how many keywords I rank for 
in the top search engines, you would probably scream.

So, I had my own axe to grind. I saw the Blackhat Fish contest
(http://article-blog.thephantomwriters.com/whitehat-vs-blackhat-fish-for-links-or-die-trying/2008/06/10/)
 
to be a perfect opportunity to showcase how I actually practice 
what I preach, and deliver what I promise by moving my websites 
up in the search results for my target keywords, utilizing 
article marketing as a primary tool in my SEO arsenal and 
SEO philosophy.

We are still a couple of weeks from the conclusion of this
particular contest, and my full rollout is still in progress, but
I am bouncing between page one and page two of Google's search
results, against what is at this time 233,000 results for this
keyword phrase in Google
(http://www.google.com/search?q=blackhat+fish).

Some SEO gurus have told me for years that they think I am full
of crap, but the proof is in the pudding. If I am so full of
crap, as some of these so-called experts would have you believe,
then how is it that my blog post titled, "Whitehat vs. Blackhat:
Fish For Links or Die Trying", is holding its own against some
of the most influential SEO companies on the Internet? Check the
Google link above to see how I am doing against the
professionals... The proof is in the pudding.

If you fancy yourself to be good at search engine optimization,
or if you are like me and you want to test your own skills
against the big boys, then bookmark the following website
(http://www.seocontests.info) and visit often enough to keep up
on what is going on in the SEO contest world. Of course, not all
SEO contests get posted on this website, so keep an eye to the
various forums as well, to catch the news of upcoming and current
SEO contests.

Wouldn't it be so cool if we the people could outrank the
professionals in a few of these SEO contests? I don't actually
think I will win this competition, but it would be more than
awesome if at the end of this contest, I was sitting on page one
of the search results, while all of the pro's are sitting
scratching their heads as to how they were outperformed by a
person they have so many times referred to as an amateur. ;-)

At the end of the day, it really does not matter to me if I win
this competition or if I gain the respect of my peers. What
matters to me is that I know how I can help "my" websites win
in the search ranking game, for the keywords that matter to my
business and my bottom line. In the long run, I will make much
more money selling my products and services, than I ever will
make winning a single SEO contest. So, I am just going to keep
doing what it is that I do to strengthen my own search rankings,
and if I win a contest or two along the way, sweet.






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Bill Platt has been providing article marketing to his clients 
since 2001 at: http://www.thephantomwriters.com/ He offers 
ghost writing and article distribution services. With lots of 
experience writing articles that attract publishers, readers, 
traffic and sales to his website, Bill wrote an ebook to share 
the secrets of his article writing success that can be found at: 
http://thephantomwriters.com/ebooks/article-marketing-traffic.html


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