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Article Title:
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Small Business Finally Finds A Friend, The Reverse Merger

Article Description:
====================

Why is our nation so focused on everything large when it comes to
business? Multibillion dollar financings, acquisitions and
meltdowns have us transfixed like rubber neckers on a highway. Is
it possible that we need to revisit the thought that bigger
isn't necessarily better?


Additional Article Information:
===============================

811 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-07-01 11:24:00

Written By:     Allen R. Goldstone
Copyright:      2008
Contact Email:  mailto:[EMAIL PROTECTED]



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Small Business Finally Finds A Friend, The Reverse Merger
Copyright (c) 2008 Allen R. Goldstone
Creative Business Strategies. Inc
[EMAIL PROTECTED]



Why is our nation so focused on everything large when it comes to
business? Multibillion dollar financings, acquisitions and
meltdowns have us transfixed like rubber neckers on a highway. Is
it possible that we need to revisit the thought that bigger
isn't necessarily better?

The most recent poster child for large corporate blunders is Bear
Stearns. How could people that were smart enough to create a
company that as of November 30, 2006 had total assets of $350.4
billion. (Institutional Investor) allow their shareholders and
14,000 employees to lose almost everything?

And yet, according to the US Dept of Commerce, 60-80% of all new
jobs are created by companies with less than 500 employees.

One group that knows this well met last week in Los Angeles. They
are the entrepreneurs, investors and professionals that
participate in the Reverse Merger industry. This group hailed
from the US, China, India, Korea, Vietnam and more. The
industries represented there were wide ranging including
technology and health care companies from the US and
infrastructure companies from emerging nations. Some were
startups but most were established businesses in need of growth
capital. What they all had in common was an interest in becoming
publicly traded in the US.

In the past, these companies may have looked forward to funding
and liquidity for their shareholders by going public via a
traditional Initial Public Offering (IPO). Today this dream has
all but evaporated with the average current IPO in the US raising
over $250 million.

In addition, according to Ian Mount writing for Fortune Small
Business, “A combination of Sarbanes-Oxley's steep compliance
costs, Wall Street's neglect of small caps regardless of their
performance, and heightened investor distrust has turned running
a public company into a far less appealing proposition”.

Even with these issues to overcome reasons still exist to be
publicly traded in the US including:

 * Utilizing public stock to acquire other companies without
using cash. * Attracting and retaining professional management
through stock options and other stock based compensation. * The
potential to raise capital through public equity markets at
higher valuations than private companies.

One alternative to the IPO for going public is known as a Reverse
Merger. This is when a private company merges into a publicly
traded company with little or no operations and is issued a
majority of the shares. The management of the old public company
resigns and the private company's Board of Directors replaces
the old Board. One of the biggest advantages of going public this
way is that it typically takes much less time ( 4-8 weeks) and
the risk of an IPO being canceled is avoided.

No industry is left out of this process. According to the
Washington Post, a defense contractor, Argon ST, went public
through a reverse merger and is in one of the hottest sectors of
the defense industry. Other notable former reverse mergers
include Turner Broadcasting and Acclaim Entertainment.

A significant drawback of the reverse merger is that unless a
private financing is completed simultaneously with the merger,
the formerly private company is now public and has taken on the
significant costs of being public without having raised any
capital.

The comparison between the health of IPO's and Reverse Mergers
for small and mid size companies speak for themselves.

According to Tim Keating of Keating Investments there were only 9
IPO's on average per year over the last 10 years that raised
under $25 million.

In 2007 alone there were 220 Reverse Mergers. 100 of these
transactions included simultaneous private placements.

In the first half of 2008 only 23 IPO’s were completed including
deals of all sizes. (SPAC’s and REITs omitted)

It is not only homegrown companies that are attracted to this
method of becoming publicly traded in US markets. According to
Robert Comment of Johns Hopkins Univ. The % of co’s going public
in the US via Reverse Merger that are non US has gone from
approximately 14% to 37% over the last 10 years.

Companies receiving financing using this method create primary US
jobs for printing companies, mailing services, transfer agents,
lawyers and accountants and their staffs, employees of our stock
exchanges and the government employees that regulate them.

This does not include the employees of these now funded companies
and their suppliers as they use the new capital to buy equipment,
develop new products, open new markets and more.

In the past this method was largely unregulated and often abused.
Thanks to thoughtful regulations developed by the SEC and the
NASD in conjunction with input from industry members, the quality
of the companies accessing capital through Reverse Mergers has
improved steadily. Revenues for these companies went from
approximately $5 million in 1997 to $16 million in 2007 according
to Mr. Comment.

With the IPO market minimums continuing to grow, we are sure to
see more Reverse Mergers filling the gap in the coming years. 




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Allen R. Goldstone is President of Creative Business Strategies. 
Inc, a corporate development and turnaround consulting firm based
in Boulder Colorado. [EMAIL PROTECTED]


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