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Online Visibility For Your Website-less Small Business

Article Description:
====================

There are a myriad of ways for small, local businesses to gain
greater visibility on the web. But what about the millions of
business owners that do not have a website? For this group, there
are still many, free options to help connect with online
customers.


Additional Article Information:
===============================

646 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-07-15 11:48:00

Written By:     Newark Prebleford
Copyright:      2008
Contact Email:  mailto:[EMAIL PROTECTED]



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Online Visibility For Your Website-less Small Business
Copyright (c) 2008 Newark Prebleford
Newark Ohio Online
http://www.newarkohioonline.com



There are a myriad of ways for small, local businesses to gain
greater visibility on the web. More and more potential customers
turn to the web each day to find businesses and services, and the
number of options available to small business owners is also
growing rapidly. For the web-savvy business owner, the path to
greater online sales is complicated, but manageable-- it just
takes a lot of time to keep up. But what about the millions of
business owners that, say, do not even have a website? For this
group, there are still many (free) options to help connect with
online customers. This article highlights a few of the best
options available.

If your business does not have a website, many of the standard
tips and techniques do not apply. However, there are a number of
websites out there that can still help you dramatically increase
your web visibility. The following list describes some of the
ones that I recommend. (Note: they are all free, and none of
these require that you have a website.)

1. Google Maps. Everyone knows that Google is the #1 place where
people begin their web research. Google Maps is Google's
"yellow pages" and any business can submit, or enhance, their
listing for free. The benefit of doing so is that Google often
places Maps business listings at the top of its search results.
When someone searches Google for a product of service of your
business, you will be right there at the top.

2. Yahoo Local. This site is Yahoo's equivalent to Google Maps.
It gets less traffic, but gives visibility within the #2 search
engine which makes it very worthwhile.

3. Manta.com. Manta contains millions of profiles of U.S.
businesses, large and small. Business owners can add their own
profile information for free. Simply find your business in the
directory follow the instructions. Manta differentiates itself by
having much more of a business-to-business flavor than the
typical yellow pages.

4. Merchant Circle. This is one of many national sites that
allows businesses to both add their company to the directory, and
modify their listing if already in the directory. Recently,
Merchant Circle business profiles have been appearing more
frequently in web search results, so it makes sense to be sure
yours is in the mix.

5. Local directories. There are many custom, local directories
out there that can also help get your business more visible on
the web. For example, if you are a business in Newark, Ohio,
there is a website called www.NewarkOhioOnline.com that has a
complete Newark business directory. Business owners in the
Newark, Ohio area can add contact information, photos, brochures,
logos and much more to their listing on the site. Not every town
and city has one of these directory sites, but many do. Check out
whether your town has one.

6. Facebook and MySpace. These "social networking" sites have
become extraordinarily popular with businesses both due to their
popularity, but also because of the great tools they provide for
business owners. There are a growing number of businesses that
use their highly-customizable Facebook page as their actual
website.

7. Superpages. The last time I checked, business owners could add
their own profile to this site for free. It isn't much, but
surprisingly it tends to drive some pretty decent traffic and
online contacts. This is definitely the last of the group, but
worth doing nonetheless.

This is probably enough to get started. There are almost
limitless ways for the motivated small business owner to grab
more web visibility, and many of these options do not even
require a website. If you take advantage of these seven, you can
almost certainly expect to start hearing from new online
customers as they find you through these websites. It should not
take too long either; I'd expect you could finish these in one
solid evening's work. 




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Newark Prebleford is the editor-in-chief of Newark Ohio online, 
http://www.newarkohioonline.com a community resource website
for Newark, Ohio business owners, 
(http://www.newarkohioonline.com/business/ )
residents and visitors. His helpful and informative articles 
provide tips and techniques for using the web to its 
fullest potential in central Ohio.


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